Press Conference Cosmoprof Bologna 2017

The 50th edition of Cosmoprof Worldwide Bologna has been presented in Milan

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Milan, 14 February 2017 – Today at Baxter Cinema (Milan) the 50th edition of Cosmoprof Worldwide Bologna, the leading international hub for the latest trends in the beauty industry, scheduled from March 17 to 20, 2017, has been presented to the press. The exhibition is organized in collaboration with Cosmetica Italia – The Personal Care Association and with the support of the Italian Ministry of Economic Development and ITA – Italian Trade Agency.

Since its first edition in 1967, Cosmoprof Worldwide Bologna has established its place as mediator between beauty companies and new markets, thanks to its international profile and its reliability, and it is recognized worldwide as the not-to-be-missed event for companies, professionals and distributors of the sector.

“The 50th edition is recording record numbers”, says Franco Boni, President of BolognaFiere Group. ”2.604 exhibiting companies (94 more than 2016) coming from 69 countries in the world. Among the 2017 exhibitors, 73% of them come from foreign countries. The exhibition is growing up to 7%, and there are great expectations on the number of visitors participating, too, with  a +10% of online purchase. Cosmoprof has been recognized by the Italian Ministry of Economic Department as one of Italian trade fairs with the highest international appeal. As a proof, in March there will be 29 Country Pavilions involved in the exhibition, +16% compared to last edition. For the first time ever Argentina, Chile, Japan, Latvia and United Arab Emirates/Dubai will exhibit. We are approaching this important occasion with a glance to the future: BolognaFiere already scheduled the restyling of the fair district, in order to offer visitors more rational and beautiful spaces. Next year we will celebrate the 15th edition of Cosmoprof North America, two years ago we celebrated in Hong Kong the 20th anniversary of Cosmoprof Asia. Thanks to the success of its format in Asia and North America, we can for sure state that Cosmoprof Worldwide Bologna is the unique Italian trade exhibition with a true international mood”.

“In-depth analysis about market trends, conferences and events in support to the different channels of the beauty sector: Cosmetica Italia – The Personal Care Association confirms its partnership with BolognaFiere Cosmoprof on the occasion of the 50th edition of the show in Bologna. The appointment – states Fabio Rossello, President of Cosmetica Italia – The Personal Care Association – is even more significant considering that Cosmetica Italia celebrates its 50th anniversary too, with an intensive calendar of events. In Bologna, more specifically, the Association will communicate itself to the public in the Galleria Cavour (from 16th to 22nd March) thanks to an interactive installation dedicated to this sector and its many facets. Celebrations are accompanied by encouraging data: the global turnover of the beauty sector is increasing and, with a value of more than 10.5 billions euros and a positive impact of the export (+12%), it promises an equivalent increase for 2017, too”.


To celebrate its 50th edition, Cosmoprof Worldwide Bologna presents COSMOPRIME, a special area which will be open to visitors from March 16th to 19th, 2017, dedicated to retail companies from the  high-end mass market to prestige and niche perfumery.
With 151 exhibitors (81% coming from abroad) from 28 countries, COSMOPRIME meets the particular requirements of the retail sector with special initiatives with an international impact.
Extraordinary Gallery will host the latest beauty trends, with the most innovative companies and brands. Exhibitors from masstige perfumery sector will be able to show their products in a dedicated area called Premium Perfumery.