COLOMBIA, THE NEW BEAUTY HUB
Thanks to the regional free trade agreements, political stability, macroeconomic stability and dynamic long-term performance, Colombia is becoming the hub for the beauty industry in South America.
Colombia has a strong export oriented production and it is attracting many international companies that are investing in the country.
The country’s beauty and clean market is estimated $5 billion in 2018.
Bogotá is strategically located in the heart of the Americas, 5 hours far away from New York, Mexico City and São Paulo. With its 7.6 million people, Bogotá is the fifth largest city in Latin America. Moreover, Bogotá has a modern fairground that hosts the main international events in the continent as well as all domestic tradeshows.
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