Cosmoprof WorldWide Bologna introduces the ultimate luxury product designed, manufactured and displayed  for the retail distribution.  

The project is powered by Cosmopack and it is strategically located in the selective area Cosmoprime  (HALL 19).

From Thursday 15 to Sunday 18 March 2018, thanks to a concept specially created by centdegrés,  the visitors had the opportunity to live an extraordinary full experience of the creation of a luxury make up product, from the sketch to the store. 



Powderful is a cosmetic ‘all-over’ powder  specially intended to have different uses: it can be applied as illuminating, eyeshadow, blush and even as lipstick.

Powderful is powder easy to apply thanks to its unique brush designed to reach a perfect use. The pack will be created to emphasis the powder texture: thanks to the most advanced technologies the powder is baked with surprising outlines and multi colors forms.

The primary packing is not only the box to contain the powder and the brush, but an all-in-one luxury object easy to carry. 

The back Injection factory is a live demonstration of how a compact powder  is made and compacted.
The product is manufactured live and displayed in the new shopping experience.

A project of

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A project curated and designed by 

Powderful is produced by

Digital experience developed by

Retail experience developed by