YOUR POWDERFUL EXPERIENCE

You will be able to live this experience from 15 to 18 March at the Powderful Booth, located in Hall 19, COSMOPRIME.

Three areas have been designed to make you live the first full experience of a luxury product.

Do you want to assure your "Powderful"?

Register to book your limited edition product and collect it at the dedicated area!

STEP 1: DESIGN THE CONCEPT

In the first area you will experience how the product will unveil for the first time the work that lies before the factory: materials, colors, shapes, technologies are the fundamentals aspects of the process to design a products.  To continue and reinforce the social media experience of the product, the camera will reach Paris where Centdegres will tell the story and will design the product.

 

STEP 2: MANUFACTURING

This the heart of the Factory: you will experience live how the product is produced. Innovation, technologies, and a new industrial process.

The product and your experience’s been designed by centdegrés, an independent brand intelligence and design firm with over 120 talents around the world.

The product is produced thanks to the experience, innovation and technologies of a selection of Cosmopack Exhibitors:

• Ancorotti Cosmetics
• Arsmetallo
• HCP
• Nastritex
• Pennelli Faro
• Vetraco Group

The packaging in Augmented Reality has been developed by MCI brand agency.

 

 

STEP 3: RETAIL

The key to retail success in this era of online shopping lies in finding creative ways to turn it into a real experience. Powderful will show how the product was designed, is display in a new concept store.
At Cosmoprof, an installation  will experiment for the first time a new customer experience in a beauty retail.

The retail experience has been designed and developed by ELSE Corp.

STEP 4: DOWNLOAD POWDERLFUL APP 

Thanks to the collaboration with MCI Brand Appeal, POWDERFUL’s packaging literally springs to life.
We have revolutionized the product packaging by adding a virtual layer with promotional and informative material with augmented reality techniques.

Just search and download the APP “POWDERFUL” at the Applestore or GooglePlay and then scan the logo on the primary packaging.