YOUR POWDERFUL EXPERIENCE

Three areas in Hall 19 (COSMOPRIME) have been designed to make you live the first full experience of a luxury product.

STEP 1: DESIGN THE CONCEPT

In the first area visitors unveiled the work that lain before the factory: materials, colors, shapes, technologies are the fundamental aspects of the process to design a product. To continue and reinforce the social media experience of the product, the camera reached Paris where centdegrés told the story and designed the product.

 

STEP 2: MANUFACTURING

The heart of the Factory: visitors experienced live how the product has been produced. Innovation, technologies and a new industrial process.

 

The product and your experience’s been designed by centdegrés, an independent brand intelligence and design firm with over 120 talents around the world.

The product is produced thanks to the experience, innovation and technologies of a selection of 2018 Cosmopack Exhibitors:

  • Ancorotti Cosmetics
    • Arsmetallo
    • HCP
    • Nastritex
    • Pennelli Faro
    • Vetraco Group

 

The packaging in Augmented Reality has been developed by MCI brand agency.

STEP 3: RETAIL

The key to retail success in this era of online shopping lies in finding creative ways to turn it into a real experience. Powderful showed how the product has been designed and displayed in a new concept store.
At Cosmoprof 2018, an installation experimented for the first time a new customer experience in a beauty retail, designed and developed by ELSE Corp.

STEP 4: DOWNLOAD POWDERLFUL APP 

Thanks to the collaboration with MCI Brand Appeal, POWDERFUL’s packaging literally sprang to life.
We have revolutionized the product packaging by adding a virtual layer with promotional and informative material with augmented reality techniques.

Just search and download the APP “POWDERFUL” at the Applestore or GooglePlay and then scan the logo on the primary packaging.