BETER & My Beauty Secret

Cosmoprof Awards: overnight treatments for your beauty

During the last edition of Cosmoprof Worldwide Bologna, two prestigious international juries evaluated 582 products and selected the 40 finalists of Cosmoprof and Cosmopack Awards

As the hub of beauty industry innovations, Cosmoprof Worldwide Bologna is proud to promote the companies that better encompass this feature within their DNA.

Among the finalists of Cosmoprof Awards there are some products that take care of your beauty by night: they are innovative and use natural ingredients. Discover how to improve your day & night beauty routine!


Nail Care overnight repair nail mask


My White Secret

Day & Night Whitening Toothpaste


Beter is a company based in Barcelona, founded in 1936 by the Rojo brothers  and run by the third generation of the family. In the last 82 years the company  has gone from making razor blades to being a leader in beauty products: nowadays Beter distributes its products extensively in perfumeries, mass market and pharmacies in 39 countries in Europe, America, Asia and Oceania.
The mission and commitment of the company is “to maintain complicity with each and every one of our clients with continues innovation and growth”.
Cosmoprof Awards put the spotlights on Nail care overnight repair, a new and innovative nail mask by Beter which restores the nails’ natural moisture levels overnight, by creating a coating that repairs and strengthens nails.

Its water-based formula is vegan friendly and contains Aloe Vera, that provides extraordinary moisturizing properties: a super-effective product to care for and beautify nails from within.

My White Secret is a UK based brand with a range of whitening strips, oil pulling, toothpaste, toothbrush and washbags. The company put into practice the famous quote by Marilyn Monroe “A smile is the best makeup any girl can wear”.
My White Secret promotes the importance of oral care as a new beauty ritual and developes its products jointly with the help of UK dentists. Since lots of teeth whitening products contain harmful peroxide based formulas  -  that erode the teeth’s natural enamel causing irreversible damage -  My White Secret uses activated charcoal, one of the most effective ways to whiten your teeth naturally (the toothpaste is also vegan-friendly). The Night Formula of this brand-new whitening toothpaste  gently whitens teeth while you sleep: together with Activated Charcoal it contains minerals and Vitamin E which restores teeth’s enamel overnight. The Day Formula contains Xylitol as a natural protection, Sodium Bicarbonate for whitening and Pomegranate as an antioxidant.