Previa & Laboratorios Válquer
Cosmoprof Awards: the most innovative natural products for haircare
During the last edition of Cosmoprof Worldwide Bologna, two prestigious international juries evaluated 582 products and selected the 40 finalists of Cosmoprof and Cosmopack Awards. As the hub of beauty industry innovations, Cosmoprof Worldwide Bologna is proud to promote the companies that better encompass this feature within their DNA.
Cosmoprof Awards gives value also to natural and organic products and this week it features two companies devoted to environmental policies and sustainability. Let’s find out more about them and their products which made it to the finals, both with natural ingredients and environmentally friendly!
COMPANY NAME: PREVIA SPA
PRODUCT: Organic green walnut colour shine treatment
COMPANY NAME: Laboratorios Valquer
PRODUCT: ICE HAIR MASK / TOTAL REPAIR
Previa Natural Haircare believes in the perfection of nature and is committed to preserving it with pure and natural products. They don’t use petroleum derivatives, chemical surfactants, preservatives and artificial colourants. All formulations contain certified organic active principles obtained from innovative and sustainable technologies. Their mission is to “making sure every treatment is perceived as a unique and unforgettable experience: an olfactory journey guided by selected enveloping fragrances”. Their finalist product – in “Natural & Organic” category - is an intensive post-colour treatment which creates a net-shaped structure on the hair made up of proteins, providing antioxidant protection and protecting the colour even after rinsing.
Since its foundation in 1975, Laboratorios Válquer researches and develops high-quality cosmetic products, offering dynamic and innovative solutions to the professional sectors of hairdressing, beauty and personal care.
Laboratorios Válquer has implemented some relevant social and environmental policies and measures: their products are certified 100% environmentally friendly, without animal testing and they are the First laboratory in Spain with Halal Certification.
The innovative formula of Ice Hair Mask uses the power of the cold for an extreme moisturizing and repairing effect, combined with natural ingredients like macadamia oil.