COSMETIC TREND: INDUSTRY, MARKET, CONSUMERS AND FUTURE HABITS AND BEHAVIOUR. FOCUS ON TEENAGERS.

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COSMETIC TREND: INDUSTRY, MARKET, CONSUMERS AND FUTURE HABITS AND BEHAVIOUR. FOCUS ON TEENAGERS.

Friday, 17 March 2017
2:00pm - 2:45pm

 

 

 STRATEGIC PARTNER

ABSTRACT

As per tradition, the Statistics Department presents a full year forecast for the cosmetic sector on the occasion of Cosmoprof. Facing a basically stable domestic market, the turnover of Italian companies has been supported largely by exportation for some time now. The Statistics Department will report the statistical measurements of these phenomena and introduce a focus on the ten-year forecast on the evolution of the cosmetic sector from two complementary points of view: the future of market players and the future of consumers and their expectations for new products. A second focus on teenagers will show how taking care of one's body can contribute to defining the personality of adolescents and serve as a tool for an untroubled rapport with a group of peers.

SPEAKERS

> Gian Andrea Positano - Research and Studies Center Director, Cosmetica Italia – the personal care association (Moderator)

Mr Positano has served as Director General within the Confindustria system for more than 30 years, as well as working as an economist and lecturer. After holding positions in marketing and planning at multinational corporations, he landed in Confindustria armed with experience in the instrumental, primary and consumer goods sectors. Active at Cosmetica Italia, he is Head of the Statistics Department and Business Culture, Advisor to groups dedicated to perfumery and professional hairdressing, and Secretary General of the Camera Italiana dell’Acconciatura.

 

 

 

 

 

> Maurizio Tucci - President, Laboratorio Adolescenza

Maurizio Tucci holds a degree in Engineering from the University of Bologna and lives in Milan. He worked in marketing and communications at major multinational corporations including Bull, Philips and Bosch. Since 1992, he has been a consultant in communications and social media research, with particular attention to adolescents. He was the creator and curator of the "Habits and Lifestyles of Italian Adolescents" survey that he developed together with the Società Italiana di Pediatria.The survey continues to be conducted annually by the non-profit organisation Laboratorio Adolescenza and the Società Italiana di Medicina dell'Adolescenza. He is currently the President of Laboratorio Adolescenza and a member of the Board of Directors for Società Italiana di Medicina dell'Adolescenza. Journalist and author, he has collaborated with Corriere della Sera since 1995. He is the author of numerous scientific publications and essays, among which “Enclave Adolescenza” (2009, Ed. Editeam Bologna). Works of fiction he has penned include "Libertè" (2016 Ed. Odoya/I Libri di Emil, Bologna).

 

 

> Giacomo Fusina - Founder, Human Highway

Giacomo Fusina has worked in the analysis and research of digital phenomena since 1995. In 2005 he founded Human Highway, where he continues to work today, for the development of new tools and approaches to online research. Daily he follows the evolution of different Internet economy sectors and analyses the impact digital has on companies' activity of marketing, communication and sales distribution.