FROM K FACTOR TO GLOBAL K FACTOR: ARE KOREAN PRODUCTS BECOMING THE NEW TRENDSETTER IN THE GLOBAL MARKET?

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FROM K FACTOR TO GLOBAL K FACTOR: ARE KOREAN PRODUCTS BECOMING THE NEW TRENDSETTER IN THE GLOBAL MARKET?


Saturday, 18 March 2017

11:15am - 12:00

 

 

 STRATEGIC PARTNER

 

ABSTRACT

From East to West - How K-Beauty is reshaping the beauty landscape. The panelists will review the latest K-Beauty trends, their evolution across the global landscape, and discover K-trends that may affect the European market in future. You'll also have an exclusive opportunity to touch and try some of the latest product innovations directly from South Korea that will inspire and drive innovation in Europe.

SPEAKERS

> Maeva Lhopez, Trends & Innovation Analyst - Beauty & Personal Care, MINTEL (moderator)

Maéva has a strong market research background conferring her the analytical expertise to deliver trend insights across Beauty & Personal Care categories. Her passion for consumer behaviours and international cultures gives her a global vision of commonalities and differences across countries. Maéva has lived in Paris, Oslo and Vancouver and speaks French, English, Italian and Spanish.

 

 

 

 

 

> Lucy Whitehouse, Editor, COSMETIC DESIGN EUROPE

Lucy Whitehouse is an experienced journalist and editor, and has worked across corporate and national news publications for both print and digital media. She has been reporting on the beauty and personal care industry for several years and currently acts as editor for the CosmeticsDesign-Europe.com website. Her particular expertise lie in covering both the Asia and European markets, and she is also experienced with events and multimedia coverage.

 

 

 

 

 

 

> Jean Mann Cho, CEO, Sd Biotechnologies

Jean Mann Cho has a professional background in strategy and marketing based on ‘propensity to consume’ across the industries of business consulting, mobile phone semiconductor and construction materials. Currently as a General Manager in SD Biotechnologies which is one of the leading K-Beauty frontiers, specialized in facial mask, his goal is to beyond and overcome beauty territory from Asia by releasing innovative cosmetics to maximize global customer’s value of beauty.