MULTICULTURAL BEAUTY – HOW BRANDS ARE TAPPING INTO THIS STRATEGIC SECTOR

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MULTICULTURAL BEAUTY - HOW BRANDS ARE TAPPING INTO THIS STRATEGIC SECTOR

Thursday, 16 March 2017
5:15pm - 6:00pm

 

 

 STRATEGIC PARTNER

ABSTRACT

In today’s global world, consumers are internet savvy and demanding. Increasingly, they expect brands and products to consider their regional skin tones, cultures, and tastes. BEAUTYSTREAMS curates a talk to examine how companies are responding to this vital market need.

SPEAKERS

> Lan Vu - Beautystreams (Moderator)

Lan Vu is the Founder of Beautystreams, the leading trend source for the beauty and packaging industries. Beautystreams provides color forecasts and consumer insights to companies globally, including L’Oréal, Coty, Estée Lauder, MAC, Dior, Sephora, Amorepacific, Unilever, etc. A graduate of the Fashion Institute of Technology in New York, Ms. Vu is a trend authority with over 25 years of experience in fashion and beauty. She has contributed to many international publications and lectures at prestigious events worldwide.

 

 

 

 

 

 

 

> Anne-Catherine Auvray - Global Bespoke Director, Beautystreams

Anne-Catherine Auvray is the Global Bespoke Director for Beautystreams. She has over 17 years’ experience in marketing and communications for the cosmetics industry, including 10 years at Clarins. Ms. Auvray currently leads Beautystreams’ Bespoke Division, consulting with clients worldwide on their specific project needs.

 

 

 

 

 

 

> Kilala Tilaar - Deputy Marketing Director, Martha Tilaar Group Indonesia

Kilala Tilaar heads Corporate Creative and Innovation of the Martha Tilaar Group, one of the largest natural beauty companies in Indonesia. Established in 1970, the Martha Tilaar Group has managed a portfolio of 10 prominent beauty brands in the market, along with 68 spas and more than 20,000 retail points nationwide. Educated in Suffolk University and Harvard University in the States, Mr. Tilaar wanted to highlight the richness of Indonesia’s biodiversity and marine resources. He focuses the Group’s research activities in natural, organic, and halal products to bring the nation’s local heritage to the global market. For their innovative approach, the Martha Tilaar Group received the Anugerah Abyudaya Award from the Ministry of Research and Technology of Republic Indonesia in August 2016.

 

 

 

 

> Fernanda Pigatto, Brazil Trend Director, Beautystreams

Fernanda Pigatto is the Beautystreams Trend Manager in Brazil. Ms. Pigatto is a trend expert with over 10 years’ experience as a correspondent and editor for international web-based medias. Ms. Pigatto is a specialist on regional trends and how they relate to global markets.