Why Exhibiting

A great business opportunity

 

All beauty players are turning an eye to the potential of Iran as a growing and now accessible market and the new gate-away to the Gulf countries.

Local industry is aiming at competing with the other players of the region and it is in search of essences and raw materials, machinery for the packaging and  filling machines.

  • Iranian market has a population of 80 million inhabitants (55% under 30)
  • As the second-biggest beauty market in the Middle East after Saudi Arabia, and the seventh-largest in the world, Iran offers great potential for beauty brands from all corners of the globe: the country’s total beauty market is estimated at $5 bn in 2017.
  • The estimated domestic demand is of about 30 million consumers, that show interest in hair products and skin care, perfumes, cosmetics for the eyes, make up, nail polishes and prestige products.
  • Local industry is aiming at competing with the other players of the region and it is in search of essences and raw materials, machinery for the packaging and filling machines.
Theran