MirrorMirror is a light installation by Moritz Waldemeyer for Cosmoprof 2018.

It features 21 back illuminated mirrors, each with its own individual outline. Mounted at acute angles, the mirrors reflect the visitor’s face multiple times; an amplification of the self and the perfect opportunity for a selfie. Cosmoprof being the annual focus point of the international beauty industry, the installation creates a focus on beauty, where mirrors are an indispensable tool of the trade. Healthy skin is one of the most talked about topics at the show and forms the inspiration for the installation design. The graphics of the mirror tiles evokes the cell structure of the skin.

A rainbow of colours being presented every year at Cosmoprof in every level of hue and saturation imaginable just like the joyful tones of the back illumination in the installation.

There are 21 mirrors in the installation, a number that represents eternal youth, the holy grail of the world of beauty.

Despite the organic and artistic arrangement of the mirror tiles it might come as a surprise to find out that the entire design was generated by a computational algorithm, not a single line was drawn by hand. This approach represents the very cutting edge of design and artistic expression, in perfect alignment with the constant technological progress that is on show at the fair. 

Moritz Waldemeyer is an internationally renowned designer based in London. His work occupies a diverse range of creative spaces, from art and product design to fashion and entertainment.

Originally from Germany, Moritz moved to London in 1995 to study engineering at Kings College. He completed his Mechatronics master’s degree in 2001 before making his debut into the design world, enabling interactive show pieces for Swarovski’s Crystal Palace exhibition. Following his early collaborative work for the likes of Hussein Chalayan and Zaha Hadid, Moritz soon established himself as an independent designer. He held his first two gallery exhibitions “Electric Kid” and “By Royal Appointment” between 2006 and 2007. A year later, Moritz exhibited in MoMA’s Design & the Elastic Mind exhibition. In 2013 his lighting product ‘My New Flame’ was unveiled as part of MoMA’s permanent collection.

Moritz founded his own Studio in 2004, enabling him to work on large-scale, independent projects. The Studio was built on a philosophy of playful experimentation by forging links between technology, art, fashion and design. This approach has resulted in a number of bespoke installations for brands like Audi, Panerai and Rinascente as well as a series of eccentric LED-embedded hats designed in collaboration with Philip Treacy.

The studio has also made its mark in the music industry by creating high-tech, light-studded costumes for a range of a-list clients including U2, Rihanna, and also the London Olympics Handover Ceremony performers. In 2017 his studio performed a complete redesign of Jamiroquai’s stage persona, in the form of a parametric robotic hat. The same year, the studio created the new lighting brand “” via a Kickstarter campaign, as a vehicle to sell innovative lighting products directly online.

Moritz acts as head designer in everything the studio undertakes, crafting his signature aesthetic into each piece.