Company Sector: Hair salon

Product Sector: Professional cosmetics for hair stylists

Country of Origin: Italy

Company Web Site:

Exhibition's sector: PROFESSIONAL HAIR

Hall Number - Stand Number:
32 (A9-B10)

Since 1967, year of its establishment, Barex Italiana has been developing, producing and distributing products for the beauty and wellness of hair: from colour to treatment and to styling, offering the professional complete solutions for in-salon services. A family owned business, Barex Italiana today is run by it’s original founder, Sergio Baiesi, by his son Carlo Baiesi, President, and by his daughter Alessandra Baiesi, National Sales Account. Thanks to their entrepreneurial know-how, endless creativity and true passion for the field Barex Italiana has brought innovation to the haircare market and is known for its uncomparable quality of products and services. The Research and Development laboratory represents the heart of the company where only the most advanced technologies and purest active ingredients are used. Every single product is created with an artisan-like approach and formulated with natural or certified organic ingredients that guarantee maximum quality, recognized by all our clients. Present in over 38 nations worldwide, including USA, Japan and Russia, Barex Italiana responds specifically to each single market’s needs, bringing Italian style elegance and sophistication all over the globe.