MARKWINS BEAUTY BRANDS
Company Sector: Cosmetics & Toiletries
Product Sector: Cosmetic products for perfumery shops
Country of Origin: Italy
Exhibition's sector: COSMOPRIME - Premium Perfumery
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Based in City of Industry, California, USA, Markwins International Corporation is a global leader in color cosmetics, cosmetic accessories, and beauty collections. Founded by CEO Eric Chen 33 years ago, the privately-held company is recognized as a Top 20 purveyor in the global cosmetic industry. With over 5,000 employees, Markwins brands cater to and reach consumers of all ages, ethnicities, economic statuses and skin tones. Here at Cosmoprof, two of Markwins leading Divisions are present: Markwins Beauty Brands managers of Markwins’ CPG Brands wet n wild, Physicians Formula, Bonne Bell, Lip Smacker, and Black Radiance and Markwins Innovative Collection managers of Markwins’ Giftset and Licensing brands including The Color Workshop, The Color Institute, and POP, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food stores, and are available in more than 80 countries, spanning 6 continents.