Professional cosmetics for hair stylists
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amika is a professional line of haircare and tools. The brand was founded by industry OUTSIDERS in Brooklyn, New York and is the antithesis of a typical beauty brand. Instead of purveying unattainable perfection we believe in an idiosyncratic and totally individual version of beauty. The result is a culture of inclusion and positivity, all while delivering puddles of fun and a sunny disposition from looking at our packaging.