Company Sector: Cosmetics & Toiletries

Product Sector: Cosmetic products for perfumery shops

Country of Origin: Poland

Company Web Site: www.urodapolska.eu

Exhibition's sector: COSMETICS & TOILETRIES

Hall Number - Stand Number:
26 (B43)

URODA Polska was established in 1996. Currently one of the most biggest Polish perfume and skin care cosmetic producer for adults and children. For years company engaged its knowledge and passion in producing modern cosmetics that fulfil the desire of being beautiful regardless of age. Between cosmetics available in the company's portfolio are fragrances for men and women under the brand name Bi-es, Fabio Verso and cosmetic line for face and body care under the brand Uroda (Melisa, Kwiaty Polskie, Active 90, Lift Extreme, Oil Repair) and the brand of men's fragrances Makler. For many years company cooperates with licensors: Mattel, Warner Bros and Cartoon Network and creates children's products with well-known characters from fairy tales like Barbie, Hot Wheels, Ever After High, Batman&Spiderman. Company also created its own brand of baby products under the name KIKU. Bi-es fragrances are among the most recognizable brands in its segment. Bi-es portfolio is being constantly updated with new products, introduced on the basis of analysis of consumers’ needs and the latest market trends in perfumery. DISTRIBUTION Thanks to a well-established distribution network, our products are currently exported to more than 40 countries, on 6 continents around the world USA including. We work with major distributors and chains like in Bosnia: CM-COSMETIC MARKET, ROBOT; in Sweden: Ö & B, NETTO, Bergendahls; in Estonia, Latvia and Lithuania: Rimi, Maxima, Drogas; in Hungary: DM, Auchan; in Croatia: Konzum; in Bulgaria: DM. URODA Polska operates its own branches in Ukraine, Czech Republic and Slovak Republic, having a significant share of sales on individual local markets. URODA brand products are available in Poland, in traditional channels and retail chains. In Poland, our products are available in chains like: Auchan, Carrefour, Drogerie Natura, Jeronimo Martins: Biedronka and Hebe, Lidl, Eurocash, Dino and Stokrotka chains.