Company Sector: Cosmetics & Toiletries

Product Sector: Cosmetic products for perfumery shops

Country of Origin: Sweden

Company Web Site:

Exhibition's sector: COSMOPRIME - Premium Perfumery

Hall Number - Stand Number:
19 (D3)

A World of Colors, Scandinavia’s leading cosmetics brand MAKE UP STORE was founded 1996. The very first store opened in Stockholm in 1996 when founder Mr. Mika Liias had difficulty locating affordable and high quality makeup products for students and teachers at his makeup school. Although the products were initially created for makeup artists, today the MAKE UP STORE” customer is everyone from teens to grandmas, from all races, genders and includes everyone from royalty and celebrities, to the girl next door. “It’s like a candy store” is how the customer describes MAKE UP STORE. This cosmetic candy is made from the finest ingredients and high quality natural resources to produce top of the line cosmetics products at affordable prices. Customers are able to fill their makeup purses with all products and makeup tools they may wish for, for their entire grooming needs, and all from the same store, MAKE UP STORE. Make Up store provides every customer with top quality products to reasonable prices, every customer gets the benefits of knowledge sharing- no customer should leave the shop without having the knowledge of how to apply the products. Make Up Store core customer group is women aged 20-35, everyone from the everyday consumer to the professional makeup artist.Make Up stores wide range of high quality cosmetics products, multitude of colors and textures have great potential to attract the highly quality conscious customer . The variety of courses and training seminars can prove a strong selling point, where women can actually learn and develop their capacity as a makeup artist as well as an everyday user. Full range of color cosmetics, brusches, tools and accessories.