Professional cosmetics for hair stylists
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Founded in 2011, in Rio de Janeiro, Brazilian Secrets Hair grew out of the desire to innovate and a great new idea: ecofriendly hair care products made in Brazil with nutrient rich Amazonian active ingredients. After 3 years of testing formulas and exploring markets, in 2014 we arrived with our complete mix of product lines: the professional hair straightening lines Argila Amazônia and BSH Progressive (just rebranded as BSH Pro Keratin), the do-it-yourself X-Liso straightening line, and the professional reconstruction and protection treatment Hair.Toxx. Since our effective entrance into the international market in 2014, things have really been taking off, with an annual growth of approximately 80%.
From creation of the formula to the final product, we actively choose only the best and most natural ingredients possible. Our products are never tested on animals and use no harmful or aggressive chemicals, guaranteeing a high level of compatibility with all hair types.
Our unique structure, which is completely dedicated to exportation, has allowed Brazilian Secrets Hair to concentrate its forces on conquering large, international markets. Currently, we have effectively entered 23 countries, and are in the process of negotiating with many others. Our most active regions in terms of sales are the Middle East and Western Europe, regions which also house additional Brazilian Secrets Hair sales offices (Dubai and France) beyond our main office in Rio de Janeiro.
As part of our strategy of always staying close to current and future clients and importers, we consider the participation in international beauty and cosmetics fairs to be fundamental. Some of the fairs we participate in include Beauty World Middle East (Dubai); Cosmoprof Asia (Hong Kong); Cosmoprof Italy (Bologna).