THE SWEDISH WIND
THE SWEDISH WIND - HOW SUSTAINABILITY INFLUENCE THE COSMETICS TRENDS AND INDUSTRY
Thursday, 15 March 2018 H 1.30 - 2.30 p.m.
Green is the new black, and green is always in style! Sweden has plenty of green spaces and green is also the mindset of the people. Environmental consciousness runs deep in Swedish culture, with high participation in public transportation and recycling and good availability of organic foods.
With recent reports that plastics have reached the deepest trenches of our oceans and are being ingested by marine life, alongside warnings of depleting natural resources, the personal care industry is seeing a significant shift to protecting biodiversity, sourcing ethical ingredients and protecting fair trade with suppliers in order to become more eco-friendly.
The Beauty industry is notorious for overt bottles and excess packaging, but going ‘green’ has become the new way for your brand to keep up. The green wave and sustainable beauty continues to be a buzzword in 2018 - contentious chemicals in personal care formulations, resource and carbon management, as well as packaging impacts are stated as key industry concerns. Far from drying up, this “trend” has only flourished as consumers seek ways to protect the environment – and themselves – from potentially toxic chemicals and substances!
Sustainability covers all the activities that ensure that a company have a successful future in a world in which people are proud to live. It cannot be described easily but is widely recognized as being important for the long term success of the cosmetics industry, its staff and the countries where they live and work.
Gabriella DANIELSSON, Regional Chief, BUSINESS SWEDEN
Gabriella has extensive experience from the beauty industry within management, sales and marketing, as well as business development. Starting off her career at L’Oréal and later leading Clarins in the Nordics, Gabriella now grows the international revenue of Swedish cosmetics brands through the Swedish Trade and Investment Council.