BEAUTY AND ARTIFICIAL INTELLIGENCE (AI)

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BEAUTY AND ARTIFICIAL INTELLIGENCE (AI)

Friday, 16 March 2018 12:30 - 1:15 p.m.

ABSTRACT

As the Emotional Economy will increasingly affect the beauty business. How can brands create an empathetic relationship with consumers by tapping into both their mental and physical needs with beauty products and treatments?

WGSN and IBM will explore how the combination of AI (Artificial Intelligence) + EI (Emotional Intelligence) are crucial in the future strategy of any beauty company, and with examples of the capabilities of IBM Watson how technology should be implemented in a manner that is authentic to the brand’s heritage.

 

 

STRATEGIC PARTNER

SPEAKERS

Theresa YEE
Senior Editor Beauty 
WGSN

Emma Grace BAILEY
Associate Editor Beauty
WGSN

Luca ALTIERI
Chief Marketing Officer
IBM ITALIA

Theresa YEE, Senior Editor Beauty, WGSN

Theresa manages and edits WGSN’s Beauty directory, reporting on the latest global beauty trends, catwalk hair and make-up, product development, trade shows and retail news. Theresa is also responsible for WGSN’s beauty forecast reports, which identify future beauty trends two years ahead of season.

Emma Grace BAILEY, Associate Editor Beauty, WGSN

With a background in journalism, Emma’s role at WGSN covers everything from beauty forecasts 2 years ahead to consumer insight reports and real-time product information across all beauty categories.

Luca ALTIERI, Chief Marketing Officer, IBM ITALIA

Mr. Luca Altieri has been Marketing & Communications Director at IBM Italia S.p.A. since September 2016. Before, since March 2014, Mr. Altieri has been general manager and Chief Executive Officer of IBM subsidiary In.te.sa.  And in January 2013 he became executive assistant of IBM Italy CEO. He has been at IBM since 1999, having headed the Italian subsidiary's web sales department and global e-business strategy.

After a degree from Bocconi he took an MBA from Henley College.