BEAUTY COLORS EMBRACE DIVERSITY

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BEAUTY COLORS EMBRACE DIVERSITY

Thursday, 15 March 2018 1:30 - 2:15 p.m.

ABSTRACT

Is the Makeup Industry Finally Embracing Diversity?
When it comes to beauty products, women of color now have more choices than ever. The industry has evolved from leaving customers wandering makeup aisles alone to creating elaborate marketing campaigns designed to target specific skin tones  directly.
Brands  are  expanding their color palettes and using color-matching technology to make it easier for women with darker skin to find the perfect shade of foundation or concealer.

 

STRATEGIC PARTNER

MODERATOR

Laurence DORLHAC
Journalist and Founder
Agence ELIOT

SPEAKERS

Dominique ASSENAT
Head of Color, Beauty & Accessory
PECLERS PARIS

Eva YEAN
Vice President of Product Development
L’ORÉAL

Laurence DORLHAC, Journalist and Founder, Agence ELIOT

She is a columnist and journalist. She currently works for France 2 on the program of Sophie Davant, “C'est au program”. She is also the founder of ELIOT Communication (1999). Laurence Dorlhac obtained a Master of Geopolitics at the Sorbonne. She was a journalist at the Le Figaro in 1989 where she was responsible for promoting special operations. In 1994, she joined BFM where she is a reporter about society and health. In 2002, she joined Canal +. She also holds a column in the newspaper Metro International. She then worked from 2005 for RTL. “How much does it cost” on TF1. From 2002 to 2009, she held the position of Managing Editor of the magazine “Well in my life”.

Dominique ASSENAT, Head of Color, Beauty & Accessory, PECLERS PARIS

With a bachelor’s degree in English and a strong inclination for movies, film imagery and adaptation, Dominique Assénat begins her career in Los Angeles. Spurred by the American entrepreneurial spirit and endowed with a fine sense of creativity, she launches a highly successful collection of handbags. For over a year, Dominique adopts the “made in the USA” business model, an experience which infuses her with an unfailing fondness for the country, and its business acumen, sharpening her knowledge of how markets work.

She returns to Paris in the early 80s to expand her leather goods collection which is sold at Kashiyama, Victoire, etc. Looking for new experiences that involve teamwork and sharing expertise, she decides to work for a key designer of the period, Anne-Marie Beretta, where she refines her love of fabrics and colors.

Recruited in 1987 by the Fashion Director at that time, Dominique begins working for PeclersParis as the head of the textile and accessories department. She spends many years providing her prospective insight to the agency’s two main departments: colors and fabrics. Now in charge of the Colors, Beauty & Cosmetics and Accessories Department, Dominique also heads one of the PeclersParis fundamentals: the Colors trend book. Her creative vision is essential to this task which involves the fine-tuning of 45 exclusive, specially crafted colors, with her team, every season, laying the foundations for all the agency’s publications. Her broad vision across all markets and uncanny ability for abstraction have made her a shrewd observer of the evolution of international markets and how they interact (the emergence of Asian markets and strong demand for color from China have had a major influence on European and American designers).

Eva YEAN, Vice President of Product Development, L’ORÉAL

Eva Yean is the Color Designer and Vice President of Global Product Development for L'Oreal Paris Make-up. She is an expert of Cosmetics and Color. Eva specializes in color, ideation, formula development and make-up artistry to bring forth shade vision, trends and innovation. She works hand in hand together with the International Marketing Team, the R&I department and make-up artist/director Val Garland.

After studying both Fashion and Cosmetics at Fashion Institute of Technology in the United States, Eva's career path started at LVMH then the Estee Lauder Companies, gaining experience at MAC Cosmetics, Estee Lauder and prescriptives brands in Marketing and Product Development roles. She joined L'Oreal in 2008 and put her talent at the service of the Maybelline New York DMI team. She has launched over 10 of Maybelline's all-time bestselling mascaras such as Volum'Express Colossal, Falsies, One by one, and Great Lash Animation, and helped create the successful Eye Studio and Face Studio franchises, Maybelline's line driven by fashion colors and professional make-up artistry.

Joining the talented global team of L'Oreal Paris in 2014, Eva modernized the make-up category with the most dynamic and exquisite colors and breakthrough formulas. She's put her mark on key launches such as Colour Riche Matte and Shine Lipstick and Vernis a L'Huile, the restages of iconic Colour Riche Lipstick and True Match Foundation, as well as color collections and the daring Infallible franchise across Eyes, Face and Lips.

Eva is also a founding member of the New York City Charity, Audubon New York Young Members Group. She currently resides in beautiful Paris, France.