BEAUTY’S COLOR QUAKE
BEAUTY'S COLOR QUAKE: PRESENTING THE COLORS FOR 2019, DNA COLORS
Saturday, 17 March 2018 11:30 - 12:15 a.m.
Color, the first universal language understood by all, is perceived before the shape.
First impact in the sale, color has a power of evocation that makes you love or not a product.
Color is also a real differentiator for brands, DNA color is the only element that ensures their consistency. Easy to use in symbolic values of companies, it is a valuable link between Style, Marketing and Communication.
The choice of color has become a true orientation strategic in the beauty market:
How to be sure that product colors will be in line with client’s expectations? How the material and the finishes can renew the basic colors? How to harmonize the color ranges, renew the timeless, develop ranges?
With 70 years of color expertise, Carlin is the first trend agency dedicated to color, approaching color from the perspective of creative anticipation and strategy to ensure international design renewal.
During our discussion, Carlin will share with experts about color best practices, fast-fashion colors and their vision of color codes.
CARLIN CREATIVE TREND BUREAU
R&D Managing Director
RED OF VIEW
Virginie CORBASSON, Consulting Director, CARLIN CREATIVE TREND BUREAU
Virginie Corbasson graduated from Neoma Business School, with a major in Marketing and International Business. She started her career in California and North Africa in the start-up industry and decoration sector. In France, from 2002 to 2005, she was Sales Manager at Peclers Paris. Curious about people, lifestyles and cultures, she experienced it by living in Russia and Bulgaria from 2005 to 2010. Back to Paris since then, she integrated Carlin as Sales Manager. She is now Head of Consulting Business Development in Europe.
Caterina BONDIOLI, R&D Managing Director, RED OF VIEW
She started her experience 30 years ago in Decorative Cosmetics field as Laboratory Technician becoming very shortly R&D Manager.
She worked for the main Italian contract manufacturer companies.
In the beginnings of the 2005 she started her free-lance activity as Technical Consultant for Brands around Europe and Middle East.
In 2006, together with her brother and sister, she founded “red of view”, a Contract Manufacturer company of decorative products.
Since her technical experience, red of view based its focus on R&D offering to the customer a wide range of products as result of a strength work of a professional formulators and technicians team. Always looking for news in terms of raw materials, technology and products, red of view now a day a is a dynamic, always curious young company in third field panorama, proposing itself as alternative supplier to the great competitor companies of the Italian manufacturer school.
Ela BENCZEK, Product Coordinator, BELL PPHU
Ela Benczek is a Product Coordinator for Bell PPHU. She works on creating new and trendy colour cosmetics. She decides on the daily basis how make-up formulas should be like, the colour range of cosmetics and graphic design of packaging. Ela is also responsible for communication with customers. Meetings with clients and frequent visits on international make-up fairs give her a better perspective on demands and trends of international beauty market. She graduated from Mokotowska Make-up Academy and worked with high-end make-up brands as a make-up artist and a part of Marketing Department.
Established in 1983, Bell PPHU was the first colour cosmetic brand in Poland with the full make-up range. Being a leading Polish manufacturer of cosmetics, company is a recognized producer and distributor of colour cosmetics, which meet the highest global standards. As a result, products from two lines: "Bell Defines Beauty" and "Bell HYPOAllergenic" are now exported to about 50 countries. Also Bell PPHU provides high-quality services in contract manufacturing of colour cosmetics.