ALIGNING BRAND STRATEGIES WITH NEW CONSUMER VALUES
ALIGNING BRAND STRATEGIES WITH NEW CONSUMER VALUES
Friday, 16 March 2018 11:30 - 12:15 a.m.
The needs and values of beauty consumers will continue to evolve in tandem with behavioural shifts stemming from healthier lifestyles, digital connectivity, green and ethical consumerism, as well as more authentic brand experiences. Brands need to step up activity in all these spaces to stay relevant and those that embrace the shifts fast enough are best-placed for long term success. The pursuit of healthier lifestyles is transforming stereotypes about ageing and optimising preventative health. With consumers refocusing their spending toward experiences, rather than an accumulation of things, as well as seeking further transparency and meaningful stories behind brands, premium quality credentials are also transforming and aligning with those core values at various price tiers.
Beauty and Personal Care
FMM MCTIG (MALAYSIAN COSMETICS & TOILETRIES INDUSTRY GROUP)
Strategic Marketing Director
Managing Partner and Founder
PARLOR WEST VENTURES
Irina BARBALOVA, Global Lead Beauty and Personal Care, EUROMONITOR INTERNATIONAL
Irina Barbalova heads up the global Beauty and Personal Care industry division at Euromonitor International, which she joined in 1999.
Irina drives the content, quality and evolution of Euromonitor’s Beauty research, which provides strategic analysis of the global market and in-depth coverage of the industry in 100 countries worldwide. As a Global Lead of the industry, she focuses on developing expertise and thought leadership through strong commercial engagement and strategy support across the business.
Irina has a high-profile record in the industry and is a regular speaker at leading events and forums.
Before heading up the Beauty industry in 2008, Irina also managed the research programme for the Home Care & Tissue/Hygiene industries for 7 years.
Lee PANG, Chairman, FMM MC
Started the working career in a plastic manufacturing firm before joining a multination company, one of the largest contract manufacturer in Personal Care, food and Pharmaceuticals products in Malaysia. More than 20 years with Bodibasixs Manufacturing Sdn Bhd Joined Bodibasixs in 1995 to set up a cost-effective manufacturer of personal care products. With the right mix of financial and intellectual capital and trust from the Shareholders, Bodibasixs was incorporated that give personal care marketers the kind of products they need. We position ourselves as a manufacturer with a proper GMP set up, certified with ISO9001-2015, CGMP-ISO22716 and Halal compliant, who can produce consistently good quality products, and to develop and innovate formulas for marketers to commercialize. Our customers are both MNC and local companies. We manufacture world class quality personal care and toiletries. The products are now in many countries such as Australia, New Zealand, ASEAN, Japan, Hong Kong, India, Sri Lanka and Middle Eastern Countries.
Currently hold position as:
- Chairman of FMM MCTIG (Malaysian Cosmetics & Toiletries Industry Group)
- Vice President – Operations of ASEAN Cosmetic Association
- Board Member of ASEAN Cosmetic Association
- Committee Member of FMM Women in Business Working Committee
- Committee Member of FMM Branding & Intellectual Property Committee
- Committee Member of FMM Kelang Regional Committee
- Council Member of MCMTC (Malaysian Consortium of Mid-Tier Companies)
Romualdo PRIORE, Strategic Marketing Director, CHROMAVIS
Romualdo Priore born in south Italy on 28th May 1956. He attended Art school in “Art Academy” of Brera and graduated in art in Milan. Currently lives in Milan, Italy. He began his artistic career drawing caricatures and comics. Its path into the world of cosmetics started thanks to Federico Fellini's wife, Giulietta Masina. Didactic, too long, perhaps it would be useless to go over all the steps of his life and career. The best way to realize how volcanic, creative, professional and how sincere is the personality of the man is to know him directly. He has been the Art Director behind the success of “MakeUpStudio”, a professional make-up line that made history in the global cosmetic scenario and the Creative Director and Consultant of many cosmetic brands such as Orlane, Perlier, Kelemata, Piana Cosmetics, Rimmel… . There was him as Marketing Director behind the success of image and products in Gamma Croma, then in Gotha Cosmetics and actually in Chromavis, triggering new attitudes and cosmetic formulations: almost 20 years of experience and experimentation that have sophisticated and completed his professional profile even from technical point of view His career as Make-up Artist has seen him collaborating with top Fashion Designers for both fashion shows and advertising: Versace, Armani, Valentino, Ferragamo, Dolce & Gabbana, Donna Karen, G. Ferrè, Prada, Gucci and others that would take too long to list. You can investigate among Photographers he has worked with, Patrick Demarchelier, Helmut Newton, Michelangelo Di Battista, Albert Watson, Oliviero Toscani, Fabrizio Ferri Giovanni Gastel and many others in the fashion business. He collaborated also with Tarsem Singh in The Cell and other famous commercial movies.
In the world of fashion he has been for years Beauty Consultant Editor of “Donna” and several are the magazines that over the years have hosted on their covers his works and shown his interviews: Amica, Grazia , Glamour, Marie Claire, Cosmopolitan, W, Elle, Italian Vogue, American Vogue and many others. Without to forget his book on make-up “Make-up Usage Instructions – How, when and why to use it” (BCM EDITRICE – Milano). However, are necessary all these investigations? The reality is that the name “Romualdo Priore” is known throughout the world spontaneously, in spite of himself. The professionalism, a deep knowledge of the rules, unstoppable creativity and passion make him an artist who works behind the scenes but inevitably is on stage. All these moments without clamor, without advertising are enough to make a name and a figure respected and admired even outside of his profession. Romualdo Priore is today one of the very few Trend Setter in the world of cosmetics business, one of those people that creates and invents new products, giving new guidelines, suggestions and intuitions. The journey of Romualdo Priore is uninterrupted and not still defined: passion and ideas have guided him up to date, with continuous new creations and new developments in taste and thought.
Bridgette HOWARD, Managing Partner and Founder, PARLOR WEST VENTURES
Bridgette Howard is the founder of Parlor West Ventures, an incubator for early stage beauty brands that provides growth capital and strategic guidance across product development, manufacturing, distribution, financial management and brand/influencer marketing. She launched the incubator after recognizing the unique challenges of innovative indie beauty brands. Parlor West Ventures has strategic partnerships with contract manufacturing labs in the U.S. and packaging manufacturers abroad to provide their brands with enhanced opportunities to grow. The incubator focuses on brands with unique positioning and dynamic founders. Brands include Artist Couture founded by makeup artist and YouTuber Angel Merino (recently launched at Sephora), KNC Beauty founded by influencer Kristen Noel Crawley (sold at Nordstrom, Neiman Marcus, Net-a-Porter) and other early stage brands.
Prior to launching Parlor West Ventures, Ms. Howard honed her passion for the beauty industry in various roles across brand management, business development and product development. Her career in beauty started at Birchbox where she was an early employee, helping to shape their brand partnerships and merchandising strategy. Next she went on to Bluemercury (luxury beauty retailer acquired by Macy's Inc) and lead brand management and product development for their proprietary brands (M-61 skincare and Lune+Aster Cosmetics). She launched M-61 on Home Shopping Network (HSN) and helped to aggressively grow the brand's SKU count. Other roles include launching Time Inc's Essence Beauty Box and leading product development for Boxycharm, an innovative beauty subscription service.
Ms. Howard holds a B.A. in Public Policy Studies from Duke University. Her team includes a project manager and finance partner, both of whom were her classmates at Duke. She is the founder of the Multicultural Women in Beauty Dinner Series which brings together women across retail, brand and editorial. Her writing is published in the 4-H National Curriculum on Entrepreneurship. Her work has been spotlighted in Tribe Dynamics' quarterly reports and various Time, Inc publications (Essence, InStyle, People). She is bicoastal, splitting her time between Washington D.C. and Los Angeles.