COLLECTIVE INTELLIGENCE IN THE BEAUTY INDUSTRY
COLLECTIVE INTELLIGENCE IN THE BEAUTY INDUSTRY
Saturday, 17 March 2018 4:30 - 5:15 p.m.
Time to market & agile development. A mirage, a nightmare or a dream for creativity?
The world is changing at a fast pace. Product cycles are getting shorter. Luxury and beauty groups are asking for quicker time to market. Brands, like their clients, require high vivacity, but considering the competition, they also need high creativity.
How can we, actors of the beauty industry, re-think our methodologies and organisations to keep up with this new rhythm, while remaining qualitative, innovative and audacious?
Is it a positive challenge, pushing the industry to move? What are the methods?
With a panel of great experts, we will share experiences to find the right answers.
QUADPACK MAKE-UP DIVISION
President and CEO
Elie PAPIERNIK, CEO/Founder, CENTDEGRES
Former student of the Ecole Nationale Supérieur de Création Industrielle (National School for Industrial Creation), Elie Papiernik is the artistic director of centdegrés, the independent creative agency that he co-founded in Paris in 1988 with his friend David Nitlich. Brand intelligence, brand and style platform, visual identity, product and graphic design, merchandising, scenography, retail design, architecture, digital brand activation and video production presence: the agency is recognized as one of the most important for its expertise in the field of beauty, luxury and with beautiful brands, those that create strong emotional bonds. Present on the international stage from Paris to Hong Kong, China, where she opened four agencies, Ho Chi Minh, Bangkok, Seoul, Sao Paulo, Casablanca, Dubai, Madrid and Geneva – centdegrés combines deep reflection, anticipation and action to “think far, do well”.
Passionate about brand transformation, ground-breaking innovation, collective intelligence, Elie Papiernik regularly intervenes on subjects including the future of retail, the digital revolution, consumer experience and storytelling for large groups and events.
Sonia CERATO, Category Manager Make-Up Division, QUADAPACK
Sonia Cerato heads up the Make-Up Division of Quadpack Industries. A 10-year veteran in colour cosmetic packaging, she shapes Quadpack’s make-up offering, keeping track of global trends and innovations. In addition to supporting sales staff, she guides the Design & Engineering team in new product creation, both for Quadpack’s range and for bespoke development.
On joining Quadpack, Cerato was Project Manager for the Italian market and worked in sales on key accounts. She started the division in 2010, with the goal of increasing Quadpack’s penetration in the make-up sector. This includes setting up and maintaining business relationships with manufacturers and contract fillers. Between 2010 and 2017, colour cosmetics has grown from 5% to over 25% of Quadpack’s business. The goal is to achieve 30% by 2020.
Based in Milan, Italy, Cerato is driven by a passion for beauty. Thanks to her situation, her experience and her own initiative, she has access to the main suppliers and keeps ahead of what’s new and what’s next.
Prior to Quadpack, Cerato worked at international filler Intercos, a leader in its field, for four-and-a-half years, first as a Packaging Developer, then in marketing in the packaging innovation department.
Cerato is a graduate in foreign languages from the Catholic University in Milan.
Juan MANTILLA, Design Manager, KIKO
Colombian born, Spanish art director and designer. Based in Milan, Italy.
Juan has spent the latest 7 years in KIKO as design manager, art directing all the creativity behind the iconic KIKO’s packaging, contributing actively to the success of the Italian make up company growing from 70 to 1000+ retail stores. In 2010 after joining KIKO Cosmetics, created a small in-house studio that rewardingly collaborates with product design studios and designers like Centdegres, Ross Lovegrove, Makio Hasuike and Kengo Kuma.
In 2004, working at Landor Associates, he has discovered his true love: packaging. Since then, Juan has worked for clients like: MAVIVE, Collistar, Acqua di Parma Ermenegildo Zegna, Gianfranco Ferré, Persol, Vogue, among others.
His work past is wide and spaces from been creative director in the advertising and interactive industry to brand consultant, working for the WPP Group of Agencies in Spain and Italy. To been one of the pioneers’ art directors co-founding the interactive agencies in Spain like Icon Medialab and WYSIWYG* back in 1996.
Also as a DJ living intensively the Club Culture of the 90’s and early 2000’s in Madrid, Juan draws inspiration for the packaging also from underground electronic music, cinema and Japanese illustrations thanks to his multicultural background and curiosity.
Sara ZANAFREDI, CEO, PENNELLIFARO
Sara Zanafredi joined the family business in 1991, after her technical studies in business administration.
PENNELLI FARO is a private label manufacturer of cosmetic and fine arts brushes for some of the most prestigious international brands.
She has always believed in what she likes to define the 'brush formulation': like the make-up texture, the accessory plays a key role in obtaining the final result of the application. For that reason, each brush is unique and designed specifically for the client, not only taking care of the aesthetic details but, most of all, emphasizing the functional comfort.
Motivation, attention to details, innovation, continuous research of pioneering solutions, confidentiality and organization: those are the values she shares with her team of collaborators and they can be found in every company project.
She believes in young people and invests in their enthusiasm to create new opportunities and synergies among talents.
During the years of her administration, she implemented the company's development strategy on the main foreign markets and led PENNELLI FARO to be recognized as one of the most innovative companies in the brush market, increasing sales volume by 9 times since she took over the activity.