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(only in Italian)

Thursday, 15 March 2018 5:00 - 7:00 p.m.


The new scenarios of selective cosmetics is the theme analyzed during the Beauty Conference, organized by Pambianco Strategie di Impresa together with Accademia del Profumo and Cosmoprof, entitled "The Evolution of Perfumery: the protagonists".

The meeting on the themes of the selective perfumery sector, aimed at entrepreneurs, managers and retailers of the channel, will be held in Bologna on the opening day of the event, on March 15th, and it will be moderated by David Pambianco.

New players at play on the chessboard of beauty, international challenges and strategies to face an 'evolutive' distributive market, which in Italy is witnessing a strict competition between channels and aggregative phenomena: these are the key issues of the seminar.
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General Director
Helena Rubinstein Italia Spa

Michelangelo LIUNI


Giancarlo ZINESI
Sisley Italia

General Manager Italy & Greece
Coty Luxury

Raffaella BUDA
Branded Content Director

David PAMBIANCO, CEO, Pambianco

David Pambianco is CEO of Pambianco Strategie di Impresa. Entered in 1994 in the company founded by Carlo Pambianco, today the President of the company, has contributed in a decisive way to its growth, launching, among others, the publishing division. This area, born with the Pambianconews site and then with Pambianco Magazine and the two magazines dedicated to Design and Beauty, is today one of the most important information tools for professionals and opinion leaders in fashion, luxury and cosmetics, as well as design.

At the beginning of his career David worked at JP Morgan in London. He graduated in Economics at the Catholic University of Milan, he is married and father of two children.

Roberto SERAFINI, General Director, L’OREAL LUXE ITALIA and AD, Helena Rubinstein Italia Spa

Graduated in Economics at Bocconi University (Milan – Italy) in 1988, he began his career in Cirio-Bertolli-De Rica, in the marketing area, where he held the role of product manager for 2 years. After 2 years in Heineken on the Dreher brand, as senior product manager, he joined L'Oréal in 1993 in Active Cosmetics Italia, the pharmaceutical division of the group. He became the first marketing director of Vichy and, in 1999, commercial director for the same brand. In 2001 he began his international experience as director of the Vichy brand for France. After 3 years he became region manager for the entire ACD division, taking care of business in Southern Europe, Africa and the Middle East area. In 2005 he returned to Italy as general manager of the ACD Italia division, which he managed for almost 6 years. In 2011, after 16 years in the pharmacy division, he accepted the challenge of managing the luxury division, managing brands such as Lancome, Yves Saint Laurent beauty, Giorgio Armani beauty, Biotherm and Kiehl's (retail brand with over 15 stores).

Michelangelo LIUNI, Presidente, Fenapro

Mr Liuni is a Chartered Accountant and Statutory Auditor who is specialised in the national and international corporate and fiscal area. After receiving a degree in Business & Economics from Bari, he continued these studies in Dublin, placing an emphasis on corporate development and tax systems. When he returned to Bari, he focused on consulting then became a public administration functionary, holding the position of Head of Economics on staff with the Mayor of Bari (Organisation and Strategic Plan for the City). Mr Liuni moved on then to consulting for different public administrations in developing strategic plans on behalf of a consortium comprising Deloitte Consulting, SDA Bocconi, Euresgroup and Cresme Ricerche. Following this experience, he continued to work as consultant through his own business, focusing on corporations, tax systems and corporate management to relaunch companies or manage generational transitions within them. In 2007 he became Sole Administrator of Profumeria Pepe S.r.l., a historic company in the luxury fragrance sector. In 2016 he was elected President of FENAPRO and in 2017, Vice President of FEDP.


Luciano Bertinelli studied Demographic Science Statistics at La Sapienza University of Rome and after graduating he started working in Rome in what would have been a long working relationship with Bvlgari S.p.a.
His first role was Planning Office Manager with the task of definition and implementation of purchase plan for the Bulgari stores, implementation of the 3 years plan, pricing strategy.
He was promoted to Market Research and Planning Office Manager and then became Financial Procedures and systems Manager with a task to monitor the profitability of the Bvlgari stores.
After that he became Director of the Hotel line project worldwide.
He came across the Salvatore Ferragamo company when he became Sales Director of the Bvlgari Parfums S.p.a. Back in those days a joint venture existed between Bvlgari and Ferragamo to produce high quality fragrances.
When this joint venture broke up, he joined the Salvatore Ferragamo company and became Managing Director worldwide for the newly constituted Ferragamo Parfums S.p.a. and was appointed CEO of the Ferragamo Parfums in May 2008. In April 2009 he became chairman of the “Accademia del Profumo”, the association brings together the perfume production industry supply chain, from suppliers to the most prestigious cosmetics firms. In April 2011 Luciano Bertinelli was also appointed as Licensing Director for watches and eyewear for the Salvatore Ferragamo Group. In June 2011 he was appointed as Vice President of ‘Cosmetica Italia’, the national personal care association, and re-elected in the same role in June 2014.

Giancarlo ZINESI, CEO, Sisley Italia

Giancarlo Zinesi was born in Milan on June 5, 1942.
In 1969 Giancarlo Zinesi started to work as trade scientific collaborator at Pierrel Group, global service provider for pharmaceutical and bio-pharmaceutical industries.
Since 1972 he has been working in the cosmetic industry, at first for Lancaster Group as agent and then as Sales/Brand Manager, later in 1990 he started to work at Estée Lauder Companies as Sales/Brand Manager for Clinique and Aramis divisions.
His relation with Sisley Paris started in 1996, with the prestigious role of General Director and then CEO, leading the company in a few years to be included among the undisputed leaders of the industry and consolidating its image of authority and prestige in the Italian beauty sector.