PACKAGING AND INNOVATIONS IN 2025
PACKAGING AND INNOVATIONS IN 2025
Saturday, 17 March 2018 2:30 - 3:15 p.m.
New technologies and innovations are reshaping the beauty status quo: the most dynamic and evolving markets are embracing the latest trends, challenges, and solutions in the packaging industry.
The revolution of the distributions channels, the new generation consumers and the infinitive possibilities opened by customization and personalization bring even more attention to multiple packaging solutions.
Panelists will analyze the most important solutions that will have a strong impact in the beauty packaging scenario.
Global Strategic Marketing Director
POREX, FILTRATION GROUP
Lucy WHITEHOUSE, Editor, COSMETICSDESIGN-EUROPE.COM
Lucy Whitehouse is an experienced journalist and editor, and has worked across corporate and national news publications for both print and digital media. She has been reporting on the beauty and personal care industry for several years and currently acts as editor for Cosmetics Design Europe.
Her particular expertise lie in covering both the Asia and European markets, and she is also experienced with events and multimedia coverage.
Rusty MARTIN, Global Strategic Marketing Director, POREX, FILTRATION GROUP
Rusty Martin, Global Marketing Director, Consumer and Industrial Segments, has been with Porex 20 years. His previous positions included Global Director Advanced Solutions, Manager of Product Development Engineering, and Account Manager for Western United States. Mr. Martin is a graduate of the Georgia Institute of Technology with a Bachelor of Mechanical Engineering Degree and a Minor in Economics. Prior to joining Porex, he worked for International Paper in positions including Process Quality Engineer and Global Marketing Applications Manager.
Angelo FARAVELLI, Founder and Chief Strategic Officer, MCI BRAND APPEAL
Angelo Faravelli is MCI Brand Appeal partner and chief strategist. He believes in the power of Strategic Communication, and He thinks that the Digital Transformation is not an option, is a matter of fact. Faravelli boost an over 30 year experience in developing branding projects for leader companies and he add analog capabilities and experiences to the digital environment, with an high end know how about AR packaging, the 4th dimension of pack. He works with Chinese Cosmetic industries to help them in revamping and repositioning the brand in their local market.
Riccardo MASTRONARDI, CEO, Cadicagroup SpA and A+A Design Studio
Currently CEO at Cadicagroup SpA (Italy) and A+A Design Studio (Italy), with a Master's Degree in Theoretical Physics, Business Management, and Management Science from University of Pisa and Stanford Graduate School of Business.
Previously, he has been in charge of PIAGGIO Group China and at McKinsey & Company leading consulting projects and managing client relationships in industrial goods, consumer durables, automotive and transportation industries.
Cadica Group is the leading Italian company and one of the world’s most innovative suppliers of labels, hang tags, badges and packaging solutions, for leading fashion international brands. Cadica invests heavily and continuously searches new trends and innovative technical and global logistics solutions. Recently, Cadica Group acquired one of the leading Trend Agencies in Italy, A+A design Studio based in Milan.