THE RISE OF CHINESE BRANDS AND NEW DISTRIBUTION CHANNELS

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THE RISE OF CHINESE BRANDS AND NEW DISTRIBUTION CHANNELS

Saturday, 17 March 2018 3:30 - 4:15 p.m.

ABSTRACT

To talk about the constant evolution of the Chinese market is an euphemism.
Two very interesting trends that have appeared over the last two years, is that according to consumers it is not about being foreign, or locals it is about being better than the competiton.
This has been giving tremendous opportunties for challenger to emerges.
This has been combined with the evolution of technology that is bringing tools to these brands to explore new ways of expressing and distributing  themselves.
During our panel discussion we will have 4 experts with very different backgrounds and experiences sharing with us some best practices combined with their vision of where the market is heading.

 

STRATEGIC PARTNER

MODERATOR

Louis HOUDART
Founder and managing Partner
CREATIVE CAPITAL CHINA

SPEAKERS

Shuai FENG
Founder and Chairwoman
INOHERB

Torsten STOCKER
Chief Operating Officer
THAKRAL CORPORATION

Thibault VILLET
Chairman and Co-founder
MEI.COM

Louis HOUDART, Founder and managing Partner, CREATIVE CAPITAL CHINA

Louis Houdart is the founder and managing Partner from CREATIVE CAPITAL CHINA. Before coming to Asia in 2000, he studied and worked in London, Barcelona, Singapore and New York. He holds an MBA from Columbia Business School and London Business School, and a Master Degree in branding from the prestigious Italian school SDA Bocconi. He is originally from France, Paris.

Mr Houdart is not only a talented creative entrepreneur, he has also a true retail expertise have created, owned, built and sold a leading flower chain in China.

Now, CREATIVE CAPITAL CHINA has grown into one of the leading independent branding agency in China with offices in Shanghai, Paris, Shenzhen, Jakarta and New York. Its unique methodology is based on systematic and creative story-telling. The company works with both prestigious international clients such as LVMH group, Chanel, L’Oreal group, as well as leading Chinese brands, such as Aimer or Afu. Houdart is also a regular guest speaker at a handful of prestigious design fairs and universities and seats of the board of different companies.

Mr Houdart speaks fluent Chinese, English and French, and is conversational in Spanish and Italian.

He is also French Foreign Trade Advisor (CCE), appointed by decree by the French Prime Minister as well as Vice President and Executive Board Member of the French Chamber of Commerce in China.

Shuai FENG, Founder and Chairwoman, INOHERB

INOHERB is one China leading and pionner China Herbal brand. It is an interpretation of "herbal skin care" concept of the brand.  The brand was founded by Ms. Feng Shuai, a famous Chinese medicine practitioner. Her grandfather Mr. Yang Jitian was a famous doctor. She used to be a general physician.

She has profound medical skills and is renowned for his medicine. Ms. Shuai was deeply influenced by the culture of Chinese medicine since her childhood and upholds her responsibility for the Chinese culture and Kampo beauty and has always advocated a simple, balanced and healthy life.

The birth of INOHERB is precisely due to her philosophy of life . In early 1999, she founded INOHERB, mainly engaged in R & D, production and sales of herbal cosmetics. At present, the main products of INOHERB are skin care products. They have 10,000 point of sales.

In recent years, the company has successively obtained "Top 10 Enterprises in China Light Industry Cosmetics Industry", "Shanghai Famous Brand", "China Credit Model Enterprise" in 2010, "CCTV China Annual Brand", "Shanghai Famous Brand Product" in 2008 and 2009 "FMCG Best-selling gold products "," Shanghai famous products "," China Light Industry Products Exhibition Technology Innovation Award "," China Light Industry Products Exhibition welcomed by consumers, "" Shanghai Famous Brand "," Shanghai Famous Brand "," Shanghai Patent Pilot Unit "" Enterprise Technology Center "" high-tech enterprises "and many other honors.

Torsten STOCKER, Chief Operating Officer, THAKRAL CORPORATION

Torsten Stocker is the Chief Operating Officer of Thakral Corporation’s Lifestyle Division. Listed in Singapore and managed by the Thakral family since 1905, Thakral Corporation is a leading distributor of Western and Asian beauty, wellness and lifestyle brands in Greater China, working with domestic and cross-border ecommerce as well as traditional retail channels.

Based in Asia since 1996, Torsten was previously a partner at global management consulting firms A.T. Kearney and Monitor Group (now Monitor Deloitte), helping global and Asian beauty, apparel and other premium consumer goods brands grow successfully in the region. He has also advised financial investors in deal sourcing, acquisitions and post-investment value creation.

Thibault VILLET, Chairman and Co-founder, MEI.COM

Thibault Villet is Chairman and Co-founder of Mei.com, a leading Chinese luxury and fashion flash sales retailer.

Operating in China since 2010, the company collaborates directly with over 2000 international fashion, luxury and lifestyle brands, and helps them to sell their products online, providing outstanding product selection, presentation as well as superior customer experience. Mei.com has already recruited over 7 million fashionistas in China. Mei.com received a strategic investment from Alibaba group in July, 2015.

Prior to joining Mei.com, Thibault Villet was the first Greater China President of Coach, Vice President of Luxury Products Division of the L'Oreal Group in Japan, and Vice President and General Manager of the L’Oreal Luxury Products Division in China.

Mr. Thibault Villet graduated with an MBA degree from the Paris Graduate School of Management in 1992. He is a member of the luxury retail committee of the French Chamber of Commerce in Hong Kong and Executive Vice President of China Luxury Industry Association. He is also a mentor of China Accelerator, investor and advisor in several tech start-ups in Asia, member of French founders as well as YPO North Asia.

In 2015, Mr. Thibault Villet was awarded the Shanghai Magnolia Award by Shanghai municipality.