SHOPPING IN BEAUTY- THE PERFUME EXPERIENCE 4.0

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SHOPPING IN BEAUTY - THE PERFUME EXPERIENCE 4.0: PERFUMERY AND OLFACTORY LUXURY -  A DELICATE BALANCE BETWEEN INNOVATION AND TRADITION

(only in Italian)

Friday, 16 March 2018 2:15 - 3:15 p.m.

ABSTRACT

Material versus immaterial, science versus dreams, individual aesthetics versus environmental ethics. More than any other manufacturing sector, perfumery negotiates this line between opposites which is constantly being redrawn by the progress of research and the desire for personalisation. The balance between luxury and need, and between tradition and innovation, is particularly noticeable in the world of fragrances. This is why exploring how the customer experience changes, and keeps on changing, requires commercial, economic, ICT and psychological expertise. It is both a strategic and a practical issue and involves getting into consumers’ hearts and minds. “How to” is the shared theme of meetings and panels by “How to Spend it”, with experts from the luxury sector examining this expertise.

 

STRATEGIC PARTNER

MODERATOR

Credits: Cristina Di Bella/veneziadavivere.com

Nicoletta POLLA MATTIOT 
Director
HTSI

SPEAKERS

Mario Dell’Oglio
President
CAMERA ITALIANA BUYER MODA

Gianluca TONIOLO
Global Travel Retail Managing Director
LVMH PERFUMES & COSMETICS

Nicoletta POLLA MATTIOT, Director, HTSI

Nicoletta Polla-Mattiot leads the Italian edition of “How to Spend it”, the magazine born from the partnership with Financial Times, and the new structure of periodicals for luxury and lifestyle sector of Sole24Ore, to which belong also IL and 24Hours. She is scientific coordinator of the Master in Beauty Industry Management and the Master Executive Beauty&Wellness Marketing and Retail 4.0 by the Business School of Gruppo24Ore. She recently published a book about the beauty and fragrances world: “Essenze di stile. Percorsi di moda e profumo da Coco a Madonna” (24Cultura).

Mario Dell’Oglio, President, CAMERA ITALIANA BUYER MODA

Mario Dell'Oglio is the fourth generation owner of three luxury fashion boutiques in Palermo, Sicily, the most renowned of which opened in 1890. The family business has been under his guidance since 1994 when he 'started to miss having contact with objects', after having first obtained a degree in Economics and Commerce and worked for a while in research and business consultancy. He lives between Palermo and Milan, where he was elected President of the Italian Chamber of Fashion Buyers - The Best Shops in July 2014. The role focuses on the promotion of the unique buying experience at Italian stores, and has lead to his attendance at the majority of the most important events in the fashion sector.
He is a passionate marathon runner and loves travel, design and anything that stimulates curiosity and facilitates charge.
He has three children: Vincenzo, Costanza and Giuseppe Alberto.
He is a strong believer and promoter of Italian style, and in 2015 his first book "Il gentiluomo senza cappello" was published by Leima, an anarchic perspective that recounts his point of view on male elegance and the gentleman.

Gianluca TONIOLO, Global Travel Retail Managing Director, LVMH PERFUMES & COSMETICS

Gianluca Toniolo began his career in 1995 in Arthur Andersen as Consultant. Further to that, he worked for Istituto Geografico DeAgostini as Product Manager, in L’Oreal – Div. Prod. Luxe as Mktg Manager Armani Parfums, Trade Mktg Manager- Area Manager-Sales Manager Lancome, and in Chanel Group as General Manager Bourjois – Start up Italia. He moved then to Kering Group becoming Commercial Director YSL Beauty, then he worked for Zucchi Group as Global Vice President Marketing & Sales. From 2010 he is working in LVMH Group covering the following roles: General Manager Guerlain Italy, Vice President License & Joint Venture, COO Acqua di Parma, Country General Manager P&C Italy and Global Travel Retail Managing Director P&C