THE BEAUTY WORKOUT
THE BEAUTY WORKOUT: KEEPING UP WITH THE ATHLETIC BEAUTY TREND
Saturday, 17 March 2018 1:30 - 2:15 p.m.
Consumers are being encouraged to exercise their bodies and brains, while health and wellness is seen as an integral part of daily life from a physical and emotional standpoint. Beauty brands are formulating products and positioning themselves to better align with these interests in order to meet the unique needs of active consumers.
Product benefits claims, protection claims and ergonomic packaging all take centre stage for brands looking to capitalise on the Athletic Beauty trend. We see products that shield the hair and skin from exposure to pollution, ultraviolet (UV) and infrared (IR) light; make-up and gym bags filled with rubberised packaging that stays in pristine condition and exercise clothing that sends skin temperature and hydration levels directly to smartphone apps, with instructions about which products to release into the skin.
We will take a look at what we are currently seeing in the beauty space and how the lifestyle trend is having an impact, as well as where the trend will go in the future.
Global Beauty & Personal Care Analyst
Sales & Marketing Director
Head Of Marketing
[ COMFORT ZONE ] SKINCARE DIVISION DAVINES
Andrew MCDOUGALL, Global Beauty & Personal Care Analyst, MINTEL
Andrew is an award-winning beauty & personal care analyst with over ten years’ experience of researching and writing about the cosmetics industry. As a Mintel expert, he has written content for the Beauty & Personal Care platform with a special focus on haircare and oral care. He has focused on the latest ingredient and product trends and also presented key data to clients on the natural, ethnic, styling and haircare segments.
Prior to Mintel, he worked as Editor of the Cosmetics Design brand for 7 years, covering all aspects of the cosmetics industry and interviewing key figures from L’Oréal, Beiersdorf, Unilever, Procter & Gamble and more.
Andrew has worked in the South of France, London and New York, and travelled the world to cover key consumer, market and product developments in the beauty industry in each region. This has led to him presenting, moderating, and chairing at the industry’s key conferences and exhibitions, such as in-cosmetics, Luxe Pack and the Global Compliance Summit.
Daniele VERSOLATO, Sales & Marketing Director, BIOFARMA SPA
From 2013 Sales & Marketing Director in Biofarma SpA, contract manufacturing company for the industries of Cosmetics, Medical Devices and Food Supplements. Daniele has experience in many beauty companies from Zignago Vetro SpA, Helvoet Pharma – Datwyler Group , CMA SpA, CMA SpA.
Biofarma is the industrial centre which formulates, produces and manufactures cosmetics, food supplements and medical devices exclusively for third parties. In our company the client can find all of the solutions and products to satisfy their needs, tailored to suit their specific requirements.
For 30 years Biofarma has contributed to the success of its clients by offering a complete service, from the first idea to the finished product. Biofarma is constantly investing in research and development, in new production processes and advanced machinery, and in the professionalism of its team. It is the ability to innovate that makes Biofarma an international benchmark in the field of Consumer Health and Beauty Care.
Luisa POISA, Head Of Marketing, [ COMFORT ZONE ] SKINCARE DIVISION DAVINES
Senior marketing professional with international experience in professional and prestige skincare. Since 2014 she is part of Comfort Zone, the skincare division of the Davines Group, where she leads the marketing department with a particular focus on brand and product development. Comfort Zone is a professional spa brand founded in 1996 in Parma, Italy, with selective distribution in day and destination spas worldwide.