by Cosmoprof Worldwide Bologna
The Cosmopack Factory presents Powderful, an integrated production project for an all-over palette that follows all the manufacturing steps. The area, set up in Hall 19 of Cosmoprime, was focused for the first time on retail needs. Packaging becomes a real communication tool and acquires a fourth digital dimension thanks to the introduction of augmented reality. The POWDERFUL brand becomes the tag to access to multimedia contents, creating a link between brand, product and consumers.
Scheduled for March 18th and 19th, OnHair Collection hosted the teams for Class Hair Academy, Schwarzkopf, Hair Company, BH Salon and Wella Professionals, presenting their latest news and trends in exclusive shows dedicated to professional hairstylists.
The stage of young hairstylists organized with the collaboration of Camera Italiana dell'Acconciatura of Cosmetica Italia – the Personal Care Association, this year has a new claim: PROUD TO SUPPORT YOUNG TALENTS. It is focused on the most original proposals of young hairstylists who are now entering the sector.
UNITED BARBERS SHOW
For the men's world, United Barbers Show is the event dedicated to barbery, organized in collaboration with Sen Martin, Barber Mind and Bottega della Barba. Friday 16 and Saturday 17 March in-depth analysis and business meetings has been scheduled, while Saturday 18 and Sunday 19 March the most important figures of the men's hair and shaving industry performed on stage. It has been the first time in Italy for Josh Lamonaca, founder of Menspire, one of the most important international barbers.
COSMOPROF SOCIAL AREA
Cosmoprof Worldwide Bologna 2018 presented a new area where visitors shared their experience about the show!
At our Social media area from March 15 to 19 at Service Center, you have had the chance to print photos you shared on Instagram about Cosmoprof and to take an one-of-a-kind selfie! Be a protagonist and enrich your visit in the Beauty World.
Beauty for a cause. 19 companies among Cosmoprof exhibitors have put their products up for sale at the Cosmoprof Boutique. Look, choose and buy at a special price. The proceeds went to IRST Cancer Center of Romagna.