FROM BEAUTICIAN TO BEAUTY COACH: THE EVOLUTION OF THE PROFESSION

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The market is increasingly looking for a personalised and global consultancy service, combing a set of elements that go beyond mere treatment, suggesting an all-round enhancement of beauty including self-esteem, femininity, feeling good in one's own skin.

An evolution of the professional figure, from Beautician to Beauty Coach, is therefore necessary. A skill that is much in demand by customers but still rather absent in the sector.