- Jenni MIDDLETON, Head of Beauty of WGSN
- Annie JACKSON, Co-Founder + COO of Credo Beauty
- Dagmar CHLOSTA, Chief Marketing Officer of Schwan Cosmetics
- Elena BARBUZZI, Head of R&D and Innovation of Agf88 Holding
Sustainability has transitioned from a nice-to-have marketing story for high-end brands to a key marker of status – especially for luxury brands. In the past, heritage and storytelling were often used as a way to build mystique and desirability. Now consumers demand and expect transparency which is driving brands to rethink how they create, package and sell their products.
In this talk, WGSN will discuss sustainability from two different angles: consumer priorities and brand priorities. Join us to explore what is driving change and how to adapt your strategy as sustainability stops being an option and becomes a necessity.
This Cosmotalks was a panel discussion only with NO presentation. HERE is a summary.