COSMOTALKS

15 March
From 10:30 AM to 11:15 AM

Service Center, Stage 1


- Simona SOLDAINI, International Sales and Marketing Manager of A+A Creative Emotion

- Marina SPADAFORA, International Fashion Designer

- Alina CARAMAN, Chief Editor and Stylist of BIBA Magazine Paris

- Simona IRONICO, Fashion Programme Leader of Istituto Marangoni

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FROM FASHION TO BEAUTY - WHAT CHALLENGES LIE AHEAD IN ORDER TO MAINTAIN BRAND LOYALTY

We are seeing more and more fashion brands moving into the beauty industry. However, breaking into the beauty category isn't what it once was for designer labels. What are the challenges ahead in terms of brand identity and brand loyalty? With such a saturated market, what strategies are key to distinguish one product from another? With a strong focus on sustainability, it is imperative to also understand the paradigms of the circular economy between the fashion and cosmetic industries as the young consumers Millennials and GEN Z are sensitive to saving the planet.


This Cosmotalks was a panel discussion.
Due to copyright reasons, the presentation is not downloadable.


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