COSMOTALKS

15 March
From 12:00 PM to 12:45 PM

Service Center, Stage 1


- Elie PAPIERNIK, Founder and CEO of centdegrés

- Dimitri CAUDRELIER, France CEO of Quantis

- Cornelia GREKO, Design Director of Oriflame Sweden

- Boris GRATINI, Founder & CEO of Nailmatic

- Jonathan SIBONI, founder & CEO of Luxurynsight

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DESIGNING THE NEW DESIRABLE STYLE OF SUSTAINABLE BEAUTY BRANDS

Sustainability is the new key to product development. Although, for a brand in beauty, desirability remains a «must have». Today, it still seems that the world of desirability is separated from the world of sustainability. Can we try and merge these two key success factors by a new design approach? Can we reprogram our creative minds, our marketing and development teams, to create a brand new style, that would respect this «sustainable desirability», or «desirable sustainability», so important to the new generation of consumers, but also to a larger audience, more and more sensitive to a new vision of virtuous beauty? To discuss this passionating topic, Elie Papiernik will gather around the table key actors of the field, already involved in this quest of «more for less».

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