Is Cutting-edge Technology the Beauty Industry’s Secret Weapon?
Join us in our exploration of the surging and fascinating high-tech overhaul of the beauty industry, bringing forth innovation that is utterly transforming the market. The bar is continuously being raised, and beauty brands and retailers must keep up to remain relevant for their customers.
• Technology Enables Hyper-Personalization and Customization, elevating engagement among consumers by offering tailored products and solutions. From smart mirrors, wearables and cutting-edge augmented reality tools, beauty tech is empowering consumers with EXACTLY what they need.
• Diagnostic and Treatment Tech Tools are making the dermatologist irrelevant with things like sophisticated home IPL and laser hair removal devices to revolutionary diagnostic skin analysis tools that also recommend personalized treatments.
• Beauty is Health and Health is Smart Beauty—the best kept beauty-tech secrets are now found in the smart products that focus on skincare and anti-aging, that are also proving to be an arm for healthcare in their indications of potential skin cancer and chronic skin conditions. Additionally, products like smart toothbrushes can inform the user when they’ve missed a spot, while also connecting consumers directly to remote professionals, aka tele-dentistry.
• Retailers are Joining the High-Tech Beauty Craze through creative brand partnerships, offering consumers inspiring experiences that are free with (or without) purchase. From virtual makeup application to AR-centric online stores like Sephora, beauty retailers are competing to offer an edge in an increasingly crowded market. What was once the craze in gaming is now the latest in beauty.
This Cosmotalks was a panel discussion.
Due to copyright reasons, the presentation is not downloadable.