THE METAVERSE IS HERE, WHERE ARE YOU?
Increasingly, beauty consumers expect physical and digital interactions to blend, and many are seeking advanced access to transformative uses of technology. Brands need to keep pace with how consumers' online and offline identities are shifting or differentiating and how they come together to create distinct individualism.
By being adventurous with future-forward tools, NFTs and cultivating metaverse experiences, brands can delight buyers, challenge the status quo and pioneer the next frontier of their own industries, whether in product development, service delivery or customer engagement.
In partnership with MINTEL