THE REIMAGINED US BEAUTY RETAIL LANDSCAPE
The delineation between offline and online retailers and prestige and mass are increasingly blurred as consumers expect a new level of convenience, experience, and connection.
The unwritten rules that guided distribution decisions have been thrown out the window as DTC brands realize that they need brick-and-mortar partners to achieve scale. Post pandemic beauty retail has emerged reimagined in the US market, where mass retailers compete with prestige outlets to launch buzzy indie brands and Amazon represents one-third of all beauty bought online. We'll dig into market dynamics, top trends, and what it takes to succeed in the US market.
In partnership with BEAUTYMATTER