TRACK & TRACE IN THE BEAUTY INDUSTRY: HOW BRANDS TAKE CARE OF THEIR CONSUMERS

Ensuring integrity and transparency in every step of the production and distribution chain is possible thanks to data analysis and digital identity technologies. But when the product reaches the markets, keeping control of the supply chain and the route to the shelves can be even more challenging: parallel markets and counterfeits are two major issues affecting the cosmetics sector and jeopardizing revenues and reputation for brand owners.

At the same time it negatively impacts consumer confidence and poses risks for user safety. The traceability of a cosmetic product throughout the whole supply chain helps to ensure market surveillance and improves its efficiency. Together with our industry experts, we will analyze the positive implications of an efficient traceability system in terms of brand reputation, environmental preservation, and consumer protection. We will also discuss technical solutions that already exist or are still to be developed. Finally, on a broader perspective, mapping touchpoints, keeping record of processes, and enhancing quality assurance and industry surveillance is essential to offer consumers high level and safe beauty products.

In partnership with COSSMA

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