NOW PROGRESSIONAL TEAM in collaboration with ALFAPARF MILANO PROFESSIONAL presents: “THE ESSENTIAL BEAUTY"
In the continuous conflict between being and appearing we have chosen that being and appearing must coincide.
This is the essence of our project that born from clear, strong and decisive elements, from clear lines, from geometries that, with conscious dexterity and gesture, makes every woman unique.
We strip our self of excesses to reach a concept of beauty that goes beyond simple seasonality or time, but which speaks to the inner self.
Cleanliness is the key elements of this collection where colours play a fundamental role made up of decisive and perfectly positioned hints.
The light palette that reconciles with serenity and optimism of pastel colours, with tailoring that must last over time and never go out of style, like sweet childhood memories, is more present than ever and the claim is relevance.
Keywords: comfort, reality, simplicity, immediacy, recognisability, quality, durability, topicality.