COSMETIC INDUSTRY AND MARKET IN POLAND
The entire domestic Polish cosmetics market is currently worth over 4 bln EUR. And it’s still growing at the rate of 5% on average in the period of 7 years 2014-2021. After Brexit took place, Poland is the 5th biggest EU cosmetics market. Until the outbreak of the war in Ukraine, the forecast and predictions for its growth were very positive. Poland was and still is able to compete with the biggest European players, which results in growth and new expertise. The forecast data for the Polish cosmetics market is estimated to grow further in the coming years. The Polish cosmetics market is characterized by tradition, motivation, flexibility, high-quality management, and first and foremost people and their creativity. This also affects the competitiveness, diversity, and fragmented nature of the market delivering additional strengths. These features allow us to define the TOP 10 Superpowers that stand behind the success of Polish cosmetics producers and exporters.