David Koo Hjalmarsson is CEO and founder of Tiny Associates, a brand offering a new generation of post-natural skincare products. He is also Co-Founder of Kind to Biome, the mark of quality for skin microbiome-focused cosmetics and personal care products. Before founding Tiny Associates and Kind to Biome, he worked as a management consultant in Seoul, South Korea. He holds a MSc in Business Administration from Korea University.