NEWS > 09 December 2020

Cosmoprof Worldwide Bologna postponed to May 2021

Cosmoprof Worldwide Bologna launches the 2021 ad campaign and announces new dates: the next edition will take place in Bologna, from 27 to 31 May 2021. The event, initially scheduled for March, has been postponed welcoming the concerns of trade associations and professionals. The organizers will continue monitoring the evolution of the pandemic in order to guarantee to exhibitors and professionals a quality experience in total serenity and safety.

For further information related to the 2021 edition, please visit the official updates section by clicking HERE.



The next edition will be promoted by the new ad campaign “Blooming Beauty”, designed by the Italian agency Heads Collective and the photographer Giulio Rustichelli for all Cosmoprof international shows. The campaign turns the spotlight on a world full of flowers, colours, beauty and diversity, inviting us to discover all the inclusive flavours of Cosmoprof Network. 

The flower, symbolizing purity, harmony, and especially the strength of nature, is the protagonist of all the snapshots. A real tribute to the beauty industry and its strong desire to restart as a reaction to the present difficult economic situation.

Cosmoprof, the beauty industry and all its stakeholders are ready for a new start, together, stronger than ever.

Download the ad format here>

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