During Cosmoprof Worldwide Bologna 2020, exhibitors and visitors will be driven into the next decade of beauty: from 2020 to 2030. Technological innovations, high-tech formulations, biotechnologies and cutting-edge Apps. The upcoming edition presents a new area devoted to BeautyTech companies.
Garden of Innovation, within the Service Center, will host a new area devoted to BeautyTech companies and particularly to start-ups that are transforming the entire beauty industry.
This industry is guided by trends more than any other consumer goods sector, and therefore, brands are taking the path of technological innovation to stay competitive.
That’s why Cosmoprof has decided to dedicate the Service Center, the very heart of the show and the area with the most intense visitors presence, to the BeautyTech companies that will disclose the products and services of the future.
On Saturday, 5 September, inside the Service Center, Start-ups selected for the BeautyTech Area will have the chance to take part in a pitch competition, Cosmoprof Next, to get in touch with capitalists, investors, top buyers and corporations. The event is organized in collaboration with the Italian Ministry of Foreign Affairs and the Italian Trade Agency.