- Jenni MIDDLETON, Head of Beauty di WGSN
- Annie JACKSON, Co-Founder + COO di Credo Beauty
- Dagmar CHLOSTA, Chief Market Officer di Schwan Cosmetics
Il concetto di sostenibilità ha vissuto una fase di transizione, passando da una semplice leva di marketing a un importante indicatore di status. Un concetto di particolare rilievo per i brand del lusso. In passato, i valori e la storia del brand venivano spesso utilizzati insieme per generare curiosità e interesse nel potenziale cliente. Oggi i consumatori chiedono e si aspettano trasparenza: questo induce i brand a rielaborare i processi di produzione, packaging e vendita dei loro prodotti.
In questo convegno, WGSN affronterà il tema della sostenibilità da due diversi punti di vista: le priorità del consumatore e le priorità del brand. Partecipa e analizza con noi i principali fattori del cambiamento e scopri come adattare la tua strategia aziendale ora che la sostenibilità non è più un'opzione ma una necessità.
Jenni Middleton, director of Beauty at global trend authority WGSN, is an editor with over 20 years’ publishing experience. She has worked with Ascential and the publishing group it owned, EMAP, for 16 years, editing titles that focused on beauty, jewellery and retail. These mean she has developed extensive expertise in consumer buying patterns, retail innovations and product trends. Jenni’s success within the industry has been acknowledged in her receiving numerous awards, including three British Media Awards, two British Society of Magazine Editor Awards and PPA editor of the year.
MIDDLETON Head of Beauty di WGSN
Annie Jackson has more than 20 years of experience as a merchant and marketer in cosmetics. Jackson has a successful track record for driving successful specialty retail businesses across multiple brands and channels. Prior to Credo, Jackson’s career began at Estee Lauder where she held roles in inventory planning and marketing before being recruited as part of the founding merchant team that started Sephora in the US & Japan. After Sephora, Jackson owned her own retail business, which she later sold, and took a position directing the Global Product Marketing and Product Development team at Benefit Cosmetics.
JACKSON Co-Founder + COO di Credo Beauty
Dagmar Chlosta serves as CMO and Member of the Executive Committee at Schwan-Stabilo Cosmetics based out of Heroldsberg, Germany. In her role she is responsible for the leadership of the Innovation, Development, Regulatory, Marketing and Communication. Under Dagmar’s leadership, Schwan Cosmetics recently launched its new Corporate Identity with its strategic brand promise to ‘become the most sustainable innovator in colour cosmetics’ which will allow the company to deliver to customers and consumers alike ‘Tomorrow’s Beauty. Now.’. Being responsible for Innovation and Development at Schwan Cosmetics she focuses on being at the forefront of sustainable innovation to provide current and future generations with products that are in line with their beliefs in a sustainable planet. Dagmar is a 25 veteran of the sporting goods industry. Prior to joining Schwan Cosmetics, she held various executive positions with the adidas Group and Under Armour Inc. During her tenure at both of these companies she was responsible for the leadership of Global Operations, Strategy, Digitalization, Business Development and Marketing. Before joining adidas, Dagmar held positions in the consumer goods industry in Germany and the UK. She also worked in the public sector both in the USA and Germany. Dagmar holds a Master degree from ZfU Zurich, a degree in English, Spanish and French and is a certified Six Sigma Black Belt. She is married and currently lives in Germany.
CHLOSTA Chief Market Officer di Schwan Cosmetics