- Gabriella DANIELSSON, Regional Manager and Global Business Developer SME di Business Sweden
- Gabriella JOSEFSSON, PhD. Disruptive Materials
- Lars BLAK, CEO di Paragon Nordic
- Malin BURSTEDT, Head of Innovation and Product Development di Paragon Nordic
- Jessica WIIK, Ceo & Founder di Carl&son Skincare
La Svezia ha rafforzato il suo posizionamento nell'industria globale della bellezza, affermandosi come fornitore di materie prime - pure e di alta qualità - e nel settore del packaging design. Un risultato ottenuto grazie all’impegno di moltissime aziende beauty svedesi che si sono distinte
Per la continua innovazione nello sviluppo di nuove tecnologie e per aver risposto adeguatamente alla richiesta di prodotti sempre più sostenibili. Oggi le aziende scandinave sono sinonimo di innovazione, come hanno raggiunto questo risultato?
Business Sweden presenterà gli ingredienti e le formule alla base dei prodotti di alcune tra le più note aziende svedesi, utilizzati per la produzione di cosmetici sostenibili, naturali, di lunga durata e cruelty-free. Con l’avanzare delle nuove tecnologie e l'introduzione di una più ampia selezione di materie prime, le aziende svedesi hanno acquisito più flessibilità e maggiore consapevolezza nel soddisfare tutti i requisiti richiesti dai consumatori. Produttori e brand del settore beauty possono esercitare grande influenza nello sviluppo di cosmetici maggiormente sostenibili: è tuttavia importante capire quali materie prime siano realmente sostenibili e in grado di fare la differenza per il consumatore.
Il convegno prevede la partecipazione di relatori di grande esperienza che offriranno un’analisi approfondita delle materie prime attualmente disponibili per la formulazione di vari prodotti beauty. E’ prevista inoltre l’analisi di dati statistici e la presentazione di innovazioni scientifiche e di ingredienti specifici, idonei alla creazione di formule per una cosmesi di alto livello.
Before joining Business Sweden, Gabriella had a long experience working at a Managerial level for international cosmetic companies such as L´Oréal, Colgate and Scandinavian Cosmetics. She participated in all phases from overall strategic planning to implementation and follow-up, for both existing and new businesses and markets. At Business Sweden Gabriella is working as a Global Business Developer with a focus on the cosmetic industry. Gabriella´s daily work is focusing on helping Swedish companies, in the beauty industry among others, to grow their international sales. She has indeed developed a wide knowledge in the international cosmetic markets, always being informed about the new technologies, trends and challenges.
DANIELSSON Regional Manager and Global Business Developer SME di Business Sweden
Gabriella Josefsson holds a Ph.D. in physics with a specialization in materials and was one of the first employees at Disruptive Materials AB which is developing innovative formulations for the cosmetic industry. Gabriella took a Master of Science in Technical Physics at Uppsala University in 2011, and subsequently received a research position at the Division of Applied Mechanics where she did her research on mechanical behavior of nanomaterials. Gabriella’s passion for science and innovations brought her to Disruptive Materials AB in 2015 where she started as a material researcher. At that time Disruptive Materials AB had just been founded as a result of a spin off from the Uppsala university who had patented a new, considered impossible, mesoporous magnesium carbonate material. Today Gabriella is focusing on developing innovative formulations for the cosmetic industry using this new impossible material.
JOSEFSSON PhD. Disruptive Materials
Lars Blak is not a pioneer in the sense of inventing products but a pioneer in finding the meaning of inventions. He is an experienced CEO with a demonstrated history of working in the consumer goods product development and production industry. Sustainability and business development are two areas that Lars are passionate about and he believes that making sustainability profitable is a prerequisite for the environment and future economic growth. Lars started at Paragon Nordic in 1999 and has since held several senior positions before he in 2010 took the role as CEO. He believes in taking a wider perspective in business development and by for example including the whole product cycle in sustainability and innovation we can create genuine improvement and high performing sustainable products. Paragon Nordic works with hundreds of brand owners and we are proud to contribute to giving consumers high quality products that also contribute to a more sustainable world.
BLAK CEO di Paragon Nordic
Malin Burstedt believes in a sustainable future for the cosmetic industry and that we have to work hard together to get there really soon! Malin has a PhD in Biochemistry and after a few years in science and in Medtech product development she ended up at Paragon Nordic in 2014 as the Head of Product Development & Innovation. This role demands a broad knowledge since Paragon Nordic works with cosmetics as well as technical-, household-, food-, medtech- and medical products. Malin believes that honest cosmetics are the best innovations, products that make you feel good and live up to what they promise. The same goes for sustainable cosmetics, and it begins with the investigation on what true sustainability really is. Malin is convinced that truly sustainable products will benefit the environment as well as result in financial gains for brands and her development of simple processes, easy digital tools and clear goals mixed with a lot of fun makes this possible.
BURSTEDT Head of Innovation and Product Development di Paragon Nordic
With a MSc in International Marketing and Brand Management from Lund University Jessica has for years worked in commercial roles within the fashion and beauty industry. Former Marketing Manager of IsaDora, Swedish colour cosmetics brand, she took the brand from offline to online and market leader in Sweden. After a few years as Marketing Manager for the Italian lifestyle giant Diesel she’s back within the beauty industry. With an interest of keeping track of trends and sustainability she left the big brands behind to take on a very different challenge by building a Swedish start-up from scratch. Carl&Son offers natural skincare products for men. At Cosmoprof we can have a first look as they are launching their high-quality makeup line for men. Here to share her thoughts on sustainability and Swedish beauty trends.
WIIK Ceo & Founder di Carl&son Skincare