As a new decade, this panel discussion will invite you to look forward–what macrotrends are set to shape the next 10 years? How will this impact the future of the beauty industry? What will be the key drivers for innovation? What claims will be important? What are key strategic directions for various beauty categories? Cosmoprof brings together a unique, multi-disciplinary panel of international experts from diverse fields such as geopolitics, art, media, design, and cosmetics to address questions such as these. Together they will explore main societal and beauty movements that will affect consumer lifestyles and demands in the years to come.