Will online and offline become a combined distribution channel for the beauty industry in 2030? We will take a deep analysis on the how the retail industry is changing. E-tailers and platforms are always on the run looking for the newest and hottest ways to improve the customers and users’ experience. Brands and their suppliers need to interact and network with retailers with a new omni channel approach. Is it always true that the shopping journey start from the design of the product and ends with an onsite thoughtful experience?
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