Evento a pagamento (extra biglietto Cosmoprof)
Fashion brands are increasingly interested in expanding their beauty offerings beyond fragrances in an effort to both provide a more accessible entry price point for consumers reluctant to spend on luxury apparel and accessories and to expand market share through additional offerings in established markets. In 2030 will beauty and fashion still interact as allies or will they be antagonists? Will global corporate separate fashion and beauty brands? While some brands have been successful with this approach, others have seen their beauty offerings fall by the wayside.
Kanlian Chairperson, Master's Degree Program: Cosmetics & Fragrance Marketing and Management, School of Graduate Studies di Fashion Institute of Technology (FIT)