Are you prepared for Generation Alpha? The most formally educated and technologically supplied generation ever will start shopping in the next decade. Are you ready for them and what they’ll be demanding from the brands and products they buy? Globally, they’ll be the wealthiest generation in history, so they’ll have money to spend. But what will drive them to spend it on your brand and in your store or salon? Our expert panel will guide you through how to meet their expectations around inclusivity, sustainability and usability, and the strategies you need to employ now to get your brand alpha-ready.