14 marzo
Dalle 15:30 alle 17:30

Centro Servizi, Stage 1

- Luca ZORLONI, Business and internet editor di WIRED

- Kang KYUNG MI, CEO, International/Vice President di Welcome Group

- Qian YI, Global Business Development and Key Account Director di Tmall Global

- Linda HU, Business Development Manager di Lalami Group

- Jenny IZAGUIRRE, Country Manager - Spain & Italy di Shopify

- Fione TAN, Founder di

- Takemi MORIMOTO, Global Brand Producer di INE

- Marco PEDERSINI,  Executive Project Coordinator di Live Story

- Jung SO MI, Leader of eBay Korea Inbound CBT business team di eBay Korea

- Clement LEDORMEUR, General Manager di

- Jason CHEN, GM of Beauty Category di Tmall

- Caroline MUTOKO, Founder di “I AM”

- Pamela WADE-LEHMAN, Head of Beauty di Zalando




Le vendite online raggiungeranno il 17% del totale delle vendite al dettaglio negli Stati Uniti entro il 2022, un incremento notevole rispetto al 13% previsto nel 2017. Quando gli Stati Uniti lanciano una tendenza, il resto del mondo la segue, senza eccezioni. Secondo la Ecommerce Foundation, le vendite online in Europa stano crescendo esponenzialmente, fino al 15% nel 2016 e del 14% nel 2017. Ora più che mai i brand del settore bellezza devono investire in piattaforme di e-commerce e in strategie online di affermazione del brand. 

Si registra oggi una forte richiesta di prodotti di alta qualità e di nicchia.  La crescita dell’e-commerce, combinata con nuove strategie di marketing offerte dai social media, permette ai brand di crescere in maniera esponenziale. Wired discuterà dell'evoluzione delle piattaforme e-commerce e della loro integrazione con i social media. 





CEO Kang started her career as a show host handling beauty products in GS and CJ Home Shopping in 1997 and has been flourishing ever since. She had successfully launched numerous brands such as Leaders Cosmetics, Yuhwayun and Masqueology in both domestic and oversea retail channels, such as Sephora in 2011. She also established corporate entities in Taiwan, LA and shanghai in 2003, 2005 and 2010 respectively, created a synergy in import and export business that has been thriving year after year. She is a founder and Vice President of Welcome Group, parent of nine different subsidiaries producing the latest-trend products beauty, fashion, F&B industry while providing one stop total solutions in product selection, tailored planning, and target group for the distribution channels. CEO Kang has established an entity of Welcome International last October, solely focused on importing cosmetic & beauty products from overseas and distributing in retail, such as luxury department stores, home shopping channels and DFS which really has been her expertise throughout her career. Cosmeplace ‘Apothecary’ at Hyundai department store is a premium retail shop with only selective import beauty brands are listed which has been quite successful that there has been a deluge of requests by numerous brands eager to be listed at the shop. Consequently, Plans for Cosmeplace #2 and #3 are already in progress. Stay tuned!

Kang KYUNG MI Kang
CEO, International/Vice President di Welcome Group

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At 21, Fione Tan co-founded Asia’s internet marketing company in Malaysia in 2000, and expanded to Hong Kong and China. Apart from selling online, Fione Tan conducts internet marketing coaching trainings and created multiple online millionaires. Kosmo newspaper calls her No.1 Internet Marketing Coach, while NTV7 named her Internet Marketing Queen.  In Sep 2016, she cofounded Asia’s 1st Cross Border eCommerce & Marketing Loyalty Platform for Brands & Retailers – to sell international brands across Asia, mainly targeting China and SEA. In 2002, she was invited as an Internet Business expert in the World Economic Forum.  Fione’s Awards include:-  2012 Business Woman of the Year (presented by former Msia PM);  2012 Jessica’s Most Successful Women Malaysia: 2011 Top 10 Creative Young Entrepreneur Award (JCI Msia): 2011 Distinguished Enterprise Marketing Award 2011 HK; 2010 Msia Her World's Top 50 Most Inspiring Women; 2009 Capital Hong Kong Distinguished Brand awards; 2008 SMECorp Top 10 Women Entrepreneurs (presented by Queen of Msia) ; 2006 ZDNET Asia’s Top 50 IT companies In July 2018, Fione was also the chairwomen of Malaysia’s 1st Asia Influencers Carnival & Awards 2018. Fione is actively involved in Associations and is committee of:- FMM Women in Business and HKMBA (Hong Kong Malaysia Business Association). She was also a past council for for PIKOM & MDCC and member of Malaysia Retailers Chain Association (MRCA). She authored the topic “Internet in Malaysia” for World Economic Forum book entitled A Malaysia Journey: Progress in Diversity in 2003.  Her next book - The Internet Millionaire Checklist was ranked as Top 25 Most Powerful Business Books by Times Malaysia and available on  She is a regular eCommerce expert in various media interviews - Bloomberg News, CNBC Asia, ChannelNewsAsia, Shanghai TV, CCTV, Msia TV3, ChannelW, HK Metro Radio and more. 

Fione TAN Fione
Founder di

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