- Luca ZORLONI, Business and internet editor di WIRED
- Kang KYUNG MI, CEO, International/Vice President di Welcome Group
- Qian YI, Global Business Development and Key Account Director di Tmall Global
- Linda HU, Business Development Manager di Lalami Group
- Jenny IZAGUIRRE, Country Manager - Spain & Italy di Shopify
- Fione TAN, Founder di 28mall.com
- Takemi MORIMOTO, Global Brand Producer di INE
- Marco PEDERSINI, Executive Project Coordinator di Live Story
- Jung SO MI, Leader of eBay Korea Inbound CBT business team di eBay Korea
- Clement LEDORMEUR, General Manager di 31ten.network
- Jason CHEN, GM of Beauty Category di Tmall
- Caroline MUTOKO, Founder di “I AM”
- Pamela WADE-LEHMAN, Head of Beauty di Zalando
Le vendite online raggiungeranno il 17% del totale delle vendite al dettaglio negli Stati Uniti entro il 2022, un incremento notevole rispetto al 13% previsto nel 2017. Quando gli Stati Uniti lanciano una tendenza, il resto del mondo la segue, senza eccezioni. Secondo la Ecommerce Foundation, le vendite online in Europa stano crescendo esponenzialmente, fino al 15% nel 2016 e del 14% nel 2017. Ora più che mai i brand del settore bellezza devono investire in piattaforme di e-commerce e in strategie online di affermazione del brand.
Si registra oggi una forte richiesta di prodotti di alta qualità e di nicchia. La crescita dell’e-commerce, combinata con nuove strategie di marketing offerte dai social media, permette ai brand di crescere in maniera esponenziale. Wired discuterà dell'evoluzione delle piattaforme e-commerce e della loro integrazione con i social media.
Business and internet editor at Wired.it. He's focused on ecommerce, gig economy, tlc regulations, cybersecurity and China related topics. Formerly web editor and business editor at Il Giorno, an Italian daily newspaper.
ZORLONI Business and internet editor di WIRED
CEO Kang started her career as a show host handling beauty products in GS and CJ Home Shopping in 1997 and has been flourishing ever since. She had successfully launched numerous brands such as Leaders Cosmetics, Yuhwayun and Masqueology in both domestic and oversea retail channels, such as Sephora in 2011. She also established corporate entities in Taiwan, LA and shanghai in 2003, 2005 and 2010 respectively, created a synergy in import and export business that has been thriving year after year. She is a founder and Vice President of Welcome Group, parent of nine different subsidiaries producing the latest-trend products beauty, fashion, F&B industry while providing one stop total solutions in product selection, tailored planning, and target group for the distribution channels. CEO Kang has established an entity of Welcome International last October, solely focused on importing cosmetic & beauty products from overseas and distributing in retail, such as luxury department stores, home shopping channels and DFS which really has been her expertise throughout her career. Cosmeplace ‘Apothecary’ at Hyundai department store is a premium retail shop with only selective import beauty brands are listed which has been quite successful that there has been a deluge of requests by numerous brands eager to be listed at the shop. Consequently, Plans for Cosmeplace #2 and #3 are already in progress. Stay tuned!
KYUNG MI CEO, International/Vice President di Welcome Group
Qian Yi is global business development and Key Account Director for Tmall Global. In his current position, he leads global BD team to help global brands to find best ways to enter China through Tmall in both platform and direct sourcing. He also works with strategic partners to expand business through Tmall global through close collaboration. Qian joined Alibaba in early 2015. Led B2B global marketing and BD team to mainly enhance Alibaba ecosystem with global strategic partners to help SMEs to do business easier everywhere. Prior to joining Alibaba, Qian was the Product Marketing Director in Samsung Electronics Canada, responsible for product marketing, marketing communication and supply chain team for its home appliance division. Qian holds an MBA from University of British Columbia in Vancouver, and Bachelor of Commerce from McMaster University in Hamilton.
YI Global Business Development and Key Account Director di Tmall Global
Eight years’ experience in cosmetics industry. She worked for the top local cosmetics brand in China and Japanese private brand.Lalami Group is a leading overseas brand management company with headquarter in Guangzhou, China and more than 300 employees. We provide one-top brand management solution in Brand Strategy Management Flagship Store & Distribution Channel Management Supplychain Management The core strength of us is we have the ability and mature tools in cultivating a new brand to a prestige brand in China. So far, we exclusively own brands from France, Britain, Spain, Canada, Poland, Japan and the South Korea etc.
HU Business Development Manager di Lalami Group
Raised in a multicultural environment, Jenny Izaguirre started her career in International Organizations, where she developed communication, branding and awareness projects for NGOs, the UN, the US and the Canadian Embassy in Venezuela, Trinidad and Tobago, Mexico and Canada. With 5 languages in her pockets. Her studies as a Bachelor in Translation and Interpretation in Venezuela, and Master in Entrepreneurship and Management from McGill University in Canada, paved the way for her transition into Technology and Ecommerce. Since 2016 she helps Shopify to build brand awareness, content strategies and a localised marketing in the Spanish speaking market, with a portfolio of 21 countries including Latinos in the US, Latin America and Spain. In September 2018, Shopify assigned Jenny her new professional challenge as the Country Manager for Spain and Italy, and head of business development overseeing product-market fit, marketing and awareness, compliance and business partnerships in both countries. She is currently based in Shopify’s Regional Office in Berlin, Germany; which is the Fifth country she gets to call home, after: Venezuela, Latvia, Italy, and Canada.
IZAGUIRRE Country Manager - Spain & Italy di Shopify
At 21, Fione Tan co-founded Asia’s internet marketing company eOneNet.com in Malaysia in 2000, and expanded to Hong Kong and China. Apart from selling online, Fione Tan conducts internet marketing coaching trainings and created multiple online millionaires. Kosmo newspaper calls her No.1 Internet Marketing Coach, while NTV7 named her Internet Marketing Queen. In Sep 2016, she cofounded Asia’s 1st Cross Border eCommerce & Marketing Loyalty Platform for Brands & Retailers – www.28Mall.com to sell international brands across Asia, mainly targeting China and SEA. In 2002, she was invited as an Internet Business expert in the World Economic Forum. Fione’s Awards include:- 2012 Business Woman of the Year (presented by former Msia PM); 2012 Jessica’s Most Successful Women Malaysia: 2011 Top 10 Creative Young Entrepreneur Award (JCI Msia): 2011 Distinguished Enterprise Marketing Award 2011 HK; 2010 Msia Her World's Top 50 Most Inspiring Women; 2009 Capital Hong Kong Distinguished Brand awards; 2008 SMECorp Top 10 Women Entrepreneurs (presented by Queen of Msia) ; 2006 ZDNET Asia’s Top 50 IT companies In July 2018, Fione was also the chairwomen of Malaysia’s 1st Asia Influencers Carnival & Awards 2018. Fione is actively involved in Associations and is committee of:- FMM Women in Business and HKMBA (Hong Kong Malaysia Business Association). She was also a past council for for PIKOM & MDCC and member of Malaysia Retailers Chain Association (MRCA). She authored the topic “Internet in Malaysia” for World Economic Forum book entitled A Malaysia Journey: Progress in Diversity in 2003. Her next book - The Internet Millionaire Checklist was ranked as Top 25 Most Powerful Business Books by Times Malaysia and available on Amazon.com She is a regular eCommerce expert in various media interviews - Bloomberg News, CNBC Asia, ChannelNewsAsia, Shanghai TV, CCTV, Msia TV3, ChannelW, HK Metro Radio and more.
TAN Founder di 28mall.com
INE is the pioneer of influencer marketing and the most-talked about Japanese beauty group with aggressive global expansion plan. INE`s super star brand “Botanist” become top selling beauty brand in Rakuten and sold over 40M bottle since 2015 thanks to its unique O2O marketing strategy. Takemi has over 30 years’ of start-up, brand development, rapid scaling and general management experience within Beauty, Wellness, Lifestyle, and Consulting industry across Asia Pacific such as Bourjois-Chanel, Bare Essentials, Jurlique, Godiva, Nespresso etc. He is knowledgeable about the latest global retail market and consumer behavior with expertise in the fast-moving fashion conscious market.
MORIMOTO Global Brand Producer di INE
His background is a combination of journalism and technology. As a journalist, Marco worked at the Associated Press, and covered foreign affairs (Il Foglio, Panorama). Later, he led the digital strategy of Rolling Stone Italy and Riders magazine, where he perfected his experience with niches and how they operate. This led him to join the White Dog, a holding company that invests in technology companies, and work on the Live Story project since the very early days. Live Story is an editorial commerce platform that aggregates existing and user-generated content, editorializes it and makes it live, multi-channel and shoppable.
PEDERSINI Executive Project Coordinator di Live Story
She's been leading eBay Korea’s inbound CBT business since 2011. Always trying the best to make overseas business as efficient and convenient as possible. Under their team’s effort business volume has increased over 30% yearly. eBay Korea has three sites, Korean No1 site Gmarket, the first Korean marketplace, Auction and Curiated site G9. Each one of these sites has a large number of buyers which exceed 65% of Korean population. She has 10 years’ experience of marketing strategy manager in CBT E-commerce site under KT corporation / e-commerce planner in netmarble before eBay.
SO MI Leader of eBay Korea Inbound CBT business team di eBay Korea
Clement is the General Manager at 31Ten, a boutique digital agency based in Shanghai with a strong focus on WeChat, the 1 billion users app. He’s been on the ground in China for more than 7 years and has carried on over 40 end-to-end digital projects with international brands such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Ubisoft, Canada Goose, etc. Ranging from consumer facing campaigns and engagements, ecommerce, CRM integrations and enterprise-grade projects. Clement is passionate with China’s breakneck speed of innovation, connecting the dots between a seamless omnichannel experience and the business goals, as well as dealing with the world’s most demanding Internet users.
LEDORMEUR General Manager di 31ten.network
Jason Chen was named the GM of Beauty Category, Tmall in July. 2017. Jason Chen officially joined Alibaba group as the General Manager of Tmall Beauty Category in July 2017. He has built strategic partnerships with international leading beauty groups including L’Oreal, Estee Lauder, LVMH, AMORE PACIFIC to provide best service and experience to Chinese consumers through Brand-owned Tmall Flagship Store. In the digital era, Tmall takes the leading position in China’s Online Beauty market, becoming the core channel for Beauty companies across the world. Before joining Alibaba, Jason had comprehensive experience across Technology and fashion, serving as CTO of IBM and take the role of EC manager of Lancy Group. Some of the key positions showing as below: 2000 – 2012, CTO of International Business Machines Corporation 2012 – 2015, EC manager of Lancy Group 2015 – 2017, GM of Strategic Partnership Development of Alibaba Group 2017 – , GM of Beauty Category, Tmall. Jason Chen received a bachelor’s degree in Computer Science and Technology from Qinghua University in 1997.
CHEN GM of Beauty Category di Tmall
Caroline is a seasoned career broadcaster and marketer for Radio Africa. She is considered one of the strongest social media influencers in Africa with a strong presence on YouTube and Facebook. Her online show is regularly compared to the Oprah Winfrey show of Kenya. Caroline has connections and affiliates across the region and the continent; from Nigeria to Ghana, Uganda, South Africa and Kenya. Her passion is starting engaging conversations, telling the narratives of our time that don’t seem to make it beyond a whisper behind closed doors or thoughts in someone’s mind. A strong understanding of the digital space in Africa gives her great insights on ecommerce trends in Kenya and Africa. She worked closely with the continents best digital data analyst companies Safaricom and Google Africa. She is a judge on both their entrepreneurial competitions finding the face of the future African start-up. Recently she has launched her own cosmetic line ‘Caroline’ which gives her unique insights into Beauty, Digital influence and Business in Africa. Creator of Africa’s premier colour cosmetic “I AM”. Respected media maverick and acclaimed brand story teller.
MUTOKO Founder di “I AM”
As Head of Beauty at Zalando, Pamela Wade-Lehman and her team are responsible for Buying, Merchandising and Content of the Beauty Category in the Zalando Fashion Store. Before joining Zalando in 2017 as Head of Gift Cards, Pamela worked as General Manager at Edcon, South Africa’s largest non-food retailer and Engagement Manager at McKinsey. She graduated Harvard Business School with an MBA in 2011.
WADE-LEHMAN Head of Beauty di Zalando