The recent pandemic has drastically disrupted the way brands are communicating with their consumers. Social media, in particular, has played a significant role in keeping the global population connected and offline brands are beginning to slowly recognize the importance of embracing digital channels. But, it’s not only about going digital. As we move into the “new normal”, brands must ensure they are building relatable content, which moves the needle, in order to address the needs of their consumers while reaching business objectives. Throughout this session, Launchmetrics’ VP of Digital Marketing, Gina Gulberti, shares insights on effective influencer campaigns, trends in the communication shifts as well as future predictions.